TL;DR• What changed: Google is moving AI from behind-the-scenes ranking to front-and-center answers, through AI Overviews and AI Mode, while saying links still guide people out to the open web [1].• Why it matters: Google says people search more and are happier when AI Overviews appear, and that commercial intent still drives clicks. Publishers and […]
SEO
Mapping the July Shake-Up: Core Update Fallout, AI Overviews, and Privacy Pull
July was a reminder that search never sits still. Google’s June 2025 Core Update, which officially finished on July 17, delivered one of the most disruptive shake-ups in years, reshuffling rankings across health, retail, and finance and leaving many sites searching for stability (Google, 2025; Schwartz, 2025a, 2025b). At the same time, AI Overviews continued […]
Navigating SEO After Google’s June 2025 Core Update
Google’s June 2025 Core Update dramatically altered search rankings, with over 16% of top-10 URLs being new entries. This shift highlights the increasing importance of AI Overviews and structured data. Success metrics now extend beyond clicks to include impressions and performance across multiple search engines, demanding adaptation in SEO strategies.
Navigating SEO in a Localized, Zero-Click World
Search visibility is shifting again, and this time the changes are subtle but far-reaching. The big story through May is not a new algorithm, but the ongoing volatility from March’s core update, combined with growth signals in Bing and DuckDuckGo and a steady Yandex share that still matters in regional markets. At the same time, […]
Yahoo Deliverability Shake-Up & Multi-Engine SEO in a Privacy-First World
April reshaped both inboxes and search results. Yahoo’s long-anticipated enforcement of stricter deliverability standards disrupted email campaigns worldwide, shifting filtering from IP-based checks to domain reputation. At the same time, privacy-first search engines like DuckDuckGo continued to capture attention as users sought alternatives to data-heavy platforms, while Google’s Privacy Sandbox reinforced that cookie deprecation is […]
Surviving February’s Volatility: AI Overviews, Local Bugs, and Technical Benchmarks
February didn’t bring an official core update, but volatility still shook search. From Google Business Profile review bugs to AI Overviews lawsuits, marketers confronted a search environment where visibility and trust depend more on authority than ever. Bing, meanwhile, refined its Webmaster Tools, underscoring how secondary engines matter as Google’s market share dips below 90%. […]
Navigating Zero-Click SERPs and Local Volatility Now
January arrives with turbulence in local rankings, the permanent disappearance of Bing’s cache link, and a surge in AI-driven search features that accelerate the rise of zero-click SERPs. For SEOs, the lesson is clear: visibility no longer guarantees traffic, and diagnostic habits must evolve. These shifts emphasize agility in technical SEO and the need to […]
Proving E-E-A-T in a Post-AI World
Search engines close 2024 with a double punch: Google launches both a core update and a spam update in December, while Bing removes cache links and accelerates with new AI models. For SEO practitioners, these shifts set the tone for 2025 — content quality, crawlability, and multi-engine diversification are no longer optional. What happens in […]
From DuckAssist to GPT-4: The March Leap Forward in AI Search #AIg
What Happened March 2023 marked a pivotal leap in AI’s integration with search platforms, with major players rolling out advancements that redefined user expectations. On March 8, DuckDuckGo introduced DuckAssist, a new feature leveraging generative AI to provide natural language summaries directly in search results. Powered by OpenAI’s and Anthropic’s models, DuckAssist synthesized answers from […]
AI Arms Race in Search: Google Bard, AI-Powered Bing, and Baidu’s Ernie Bot Plans #AIg
What Happened February 2023 marked a turning point in the global search engine landscape as three major players unveiled their next moves in AI-driven search. On February 6, Google announced Bard, its experimental conversational AI service powered by a lightweight version of LaMDA (Language Model for Dialogue Applications). Bard promised real-time, web-informed responses designed to […]