Considering the time and money that businesses pour into their trade booths, it makes sense that the trade booths would be designed with longevity in mind. After all, why invest hours on top of hours, or thousands of dollars, into designing and/or buying your booth if it will only be used once? You want to make sure your booth looks professional and that it will meet all of your company’s needs. You want it to attract customers, but it is also important that it be easy to set up and take down, that the complicated logistics of transporting it do not outweigh the benefits of using it in the first place. Modular booth designs are a great option for many businesses, largely because they are so portable. But there are other benefits to modular designs as well. Let’s review some of these benefits.
Great portability
Let’s face it: not every booth representative is also a handyman. In fact, most are not. So why do companies sometimes expect their employees to know the intricacies of setting up and taking down a trade show booth? Modular display booths are built to go up and come down quickly and easily, without the need for complicated tools or expertise in carpentry. A booth that can be quickly disassembled saves your employees a lot of hassle, stress, and time. It also makes it easier to transport the booth as smaller pieces, requiring lower baggage fees or less room in the trunk of a car.
Display flexibility
Another benefit of modular booth designs, closely related to portability, is that modular booths are scalable – that means that you can use only a small part of the display booth when you do not need the full-size kiosk, or when you have two conferences the same week and want to have booths at both. This can also be very helpful for adjusting to different space requirements. Some trade shows will allow you the space for your whole booth, others will only allot you enough room for half. Using a modular display lets you scale the booth to the size you need.
Saving money
Many businesses shy away from modular booths because they have a higher sticker price. But the truth is that this needs to be viewed as investment: spending more upfront will save you money down the road. Instead of buying multiple booths for multiple shows, you can buy one booth for use at a number of different shows. You will also save money on transporting the booth, making it an even better investment. Finally, the time you and your representatives save in taking the booth apart and putting it back together also should be viewed as a saved cost. Time is money, after all.
Functional flexibility
Besides being scalable in size, many modular booths are also flexible in their shapes. Many can be reconfigured or reorganized to fit into odd floor spaces. Depending on your needs, you can make a booth that is wide open or a booth that is enclosed and intimate. This will come in extra handy if you want to open your booth to the public for part of the day, and then close it off to only specific kinds of potential customers later in the afternoon.
Modular booth designs are a great way to save time and money while making your booth more flexible.
About the Guest Blogger:
Justine Savage works at Nimlok, a company that provides custom trade show solutions, including modular trade show displays.