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Content marketing

An Introduction To Content Marketing

December 2, 2012 by Basil Puglisi 4 Comments

How does content marketing work anyway? If you have been asking yourself this question, then you have come to the right place. Content marketing is done by creating and sharing quality information for free. The content can be in form of articles, videos, newsletters or eBooks. The content that you create should be related to […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Content Marketing, General, Guest Bloggers Tagged With: Content marketing

Optimizing Content Creation for Conversions

May 8, 2012 by Basil Puglisi Leave a Comment

Content can mean everything to a small business that is based online. While having a high search ranking may bring in more traffic, it doesn’t always equal more sales. However, marketers who make a focused effort on creating only the highest quality content can not only improve their positions on search engine rankings, but also […]

Filed Under: Basil's Blog #AIa, Branding & Marketing, Content Marketing, Digital & Internet Marketing, General Tagged With: Basil C. Puglisi, Chief executive officer, Content marketing, Conversion rate, Executive director, Hedge fund, Landing page, Puglisi Consulting Group

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