Inconsistent details confuse searchers and drop your rank. As spring traffic rises, mismatched info costs you big. Align everything now.
What it is: Uniform hours, phone, and address on Google and key platforms.
How it works: Start with Maps, then check Yelp and Facebook for matches. BrightLocal’s survey flags inconsistencies as a top issue, so fixing prevents ranking drops.
What to do this week: Audit hours, phone, and address on Maps, Yelp, Facebook, and directories, then fix any mismatches.
Why it matters: Clean data ensures you show correctly in searches. It avoids confusion, builds customer confidence, and keeps sales flowing. A retailer fixed theirs and saw 25% fewer wrong-direction complaints.
Complete fixes for all mismatches this month, aiming for zero wrong-info complaints.
For more:
BrightLocal. (2023). Local Consumer Review Survey. https://www.brightlocal.com/research/local-consumer-review-survey-2023
EZ Rankings. (2023). NAP consistency. https://www.ezrankings.com/blog/what-is-nap-consistency
Local Falcon. (2023). NAP consistency. https://www.localfalcon.com/blog/what-is-nap-consistency-in-local-seo
About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.
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