Visibility varies block by block. Heatmaps pinpoint weak areas. Use one to adjust before business suffers.
What it is: Trackers mapping positions across neighborhoods.
How it works: Run monthly scans, tweak for low spots. BrightLocal’s grid shows visual insights clearly.
What to do this week: Get a tool, run a heatmap, and adjust posts or keywords.
Why it matters: Fixes blind spots before losing ground. Maintains strong visibility and customer trust. A cafe improved their suburb rank by two positions.
Improve rank in two neighborhoods this month.
For more:
BrightLocal. (2021). Local Search Grid. https://www.brightlocal.com/local-seo-tools/rankings/local-search-grid
Local Dominator. (2023). Free Maps Rank Checkers. https://localdominator.co/top-6-free-google-maps-ranking-checker-tools
About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.
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