With Google’s SGE and Bing’s ChatGPT integration both in play, SEO professionals are experimenting with ways to appear in AI-generated responses. Early strategies include optimizing for question-based queries, structuring content with clear headings, and using schema markup to help AI understand context.
Brands are also focusing on credibility signals, as AI summaries often pull from sources perceived as authoritative. The competition is no longer just about page one rankings — it’s about being included in the AI’s answer set.
Marketers who adapt early have a chance to shape how AI presents their brand in this new search environment.
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