One aspect of online business marketing may require the distribution of press releases for special events, products or even discounts or other coupon or seasonal promotions. And although drawing up a press release may not be that difficult or time consuming, submitting it to the many directories available can be a definite time-killer.
Many have heard of article submitters or even article directory software, however, this is not the same as press release submission. While article or content farms are a dime a dozen, legitimate press release sites are not as abundant. This is a good thing as with less available sites to choose from, comes more coverage and hopefully views, for the content submitted to the quality press release websites available.
What Tools Are Available?
Although there are tons of article submission tools, there are only a couple of press release targeted submitters.
Traffic Mania Pressbot
Traffic Mania Pressbot is also known as Press Release Submitter. Released by Incansoft, this press release submission tool is available under a couple of different titles. The most valuable package it is bundled in includes many different tools available by this developer. Though it is also listed sold individually, with a different cover, but at the same price.
It is hard to find a bad review on this product. Most who use it seem incredibly satisfied with its capabilities and ease of use. The fact that this tool comes with a one-time cost and offering solid technical support and lifelong free updates may make it well worth it.
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Submit Like Magic
 
This is a heavy duty marketing tool. It allows users to create and submit articles and press releases, upload videos and even one-click social media bookmark to hundreds of sites. Although this tool is a literal powerhouse, some user reviews suggest that it hasn’t quite worked out all of its initial kinks. Overall, the kinks that Submit Like Magic does have are seriously overshadowed by its capabilities.
This tool will also come with a hefty price at $67 USD per month. They do allow a quick trial period of thirty days for a small fee of $4.95 to test out the software as well. Although this may not be the right tool for those who dabble in marketing, this is definitely the perfect tool for powerhouse marketers. There is little that you cannot do as far as social bookmarking, article directory submission, video uploading, RSS feed submissions and captcha support is concerned.
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Easy Self Submit Sites:
If your looking to just do a little self promotion and want to create a nice simple Press Release then PRLog and FreePressReleases are great sites that will allow you to create a single press release that will be added to the digital world with all the formatting done for you. This is great for small businesses that want to just create or pitch a story from time to time to their local media. Both Sites have the ability to email or send once the Press Release is live.
What Can Press Release Submission Software Do for Small Business?
It can absolutely save a small business owner loads of time and money. By utilizing PR submission software, users are able to eliminate the hours of manual submission and complete their PR submissions to many sites with a few entries and the click of a submit button.
For the minor marketer, Traffic Mania Pressbot is plenty of software, but for the power marketer, Submit Like Magic may be a multimedia marketers dream.
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