Pinterest is proving to be a valuable platform for seasonal marketing. In September, brands tapped into Pinterest’s search trends to plan and publish content for the upcoming holiday season.
By using keyword-rich pin descriptions, eye-catching vertical images, and linking directly to product pages, marketers are positioning themselves ahead of peak search times. Categories like home décor, recipes, and gift guides are leading the way.
Unlike fast-moving platforms, Pinterest content has a longer discovery window. Pins published now can continue driving traffic for months, making it a strategic complement to short-lived social media trends.
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