Post-holidays, customers reset habits and check bios before they click. Outdated hours, old links, or a vague description tell people you’re not paying attention — and they bounce.
What it is: Your bio is the front door of your digital shop. It should tell customers who you are, what you do, and how to reach you in seconds.
How it works: Open your profile on your phone — not desktop — since most people check you mobile-first. Rewrite your bio in plain language: what you sell, who you serve, and how to contact you. Add a promo link that works today, not last season. Keep your Name, Address, and Phone (NAP) consistent across every profile. Test it on another phone to see what customers see.
Why it matters: Social Pilot shows bios updated with keywords get 25% more discovery. That means more clicks, more trust, and more chances to turn browsers into buyers.
Cheat Sheet:
1. Open Facebook + Instagram on your phone.
2. Fix name, address, phone to match.
3. Add one clear line with what you do.
4. Drop in a current promo link.
5. Test it on a friend’s phone.
Goal: 3 new inquiries from profiles this month.
For more:
Social Pilot (2024) Ideas – https://www.socialpilot.co/blog/instagram-bio-ideas-for-businesses
Shopify (2024) Tips – https://www.shopify.com/blog/social-media-optimization
Sprinklr (2024) Guide – https://www.sprinklr.com/cxm/social-media-optimization/
Barstool Blog
Quick, no jargon tips for small business owners. What it is, how it works, what to do now, and why it matters. For deeper dives see my #AIgenerated blogs on SEO, social, and workflow or Basil’s #AIassisted blog for industry thought leaders.
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