What does this mean?
- Brand – The name, image, idea or concept that is associated with something.
- Marketing – Marketing is the processes for strategizing for the creation of campaigns that communicate, deliver, and/or exchanging offerings that have value for the general public, be it customers, clients, partners, or the society at large.
- Educator – Someone who chooses to continually learn themselves, while teaching others what they have learned. An individual who seeks knowledge for the purpose of sharing or disseminating it to others.
As a Consulting Coach for the last decade I have taken what I have learned in Banking, Student Affairs, Public Policy, Politics, Small Business Development, Advertising and Marketing, Web Development, Social Media and more to help develop businesses, political campaigns and support non-profits. This decade long process that started as Puglisi Consulting has helped me define what role I have in society. I also believe it defines what I offer to those that I work with, work for, or have the pleasure of their company.
As a Brand Marketing Educator it will be my responsibility to continue to develop my understanding of how to reach people. In the end, a business, a political campaign, a charitable cause only finds success in its ability to get seen and be found. After all the best message, even the one that may save your business, organization, campaign or life has little value if it does not reach those who need or want it.
This blog is the collective work of so many, even in the last year as I started these articles, part or majority have come from volunteers and paid sources who helped research the topics. One person cannot claim to be a source of value alone, but can claim to be a facilitator of sources and knowledge.
I pledge to use this blog as an extension of what I know and more importantly learn during the next year. I ask for no pay, no donations and no for profit advertising on this blog. I do this in the hopes that those that visit it, will always find an unbiased opinion and suggestion for what I believe can help increase visibility, so that you can be successful. Â
Why?
Because I am a SPARTAN! If those who can, choose not to, then they have lost the best of themselves or in some cases ourselves.
 Basil C. Puglisi – Brand Marketing Educator
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