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Klout Influence in the Music Industry with Spotify

July 21, 2011 by Basil Puglisi Leave a Comment

Spotify, an award winning online music service that stormed Europe is now available to users in the United States. Partnering with Klout, a form of social media influence measurement, Spotify has offered limited invitations to their new US services.

Although the Spotify invites are rare, they are being extended to Klout users who have shown the most social media passion about music, entertainment, and relating technologies. Since these are the exact viewers that Spotify wanted to reach, this has certainly proved itself to be another great partnership for Klout, the Klout Perks program, and its users.

Users who receive a Spotify invite can expect to receive, based on interest and Klout ratings, access to free trials of the music service itself, as well as a free month of Spotify’s most premium service if the members of their own communities sign up for Spotify.

Get Signed Up

If you want to have any shot at all of getting hooked up to this great new service, visiting the Spotify/Klout sign up is the first important move. Signing up is as easy as integrating your Twitter or Facebook accounts with one click on the sign up page. From there, if your account is rated as influential in industries relating to music, a free trial version of the music service may be offered. However, if new to any of the services, or if you have not previously made a habit of tweeting or sharing your passion in music, you may have to build your influence in those areas before you can expect an invite to be forthcoming.

Keep Trying

Spotify invites were so in demand in the first few hours after the release that Klout had to put a hold on passing out more invites for a while to be sure they did not cause their service, and servers, to be overwhelmed. In fact, Klout has actually had crash issues due to an overwhelming volume of users vying for this new Klout Perk. Spotify and Klout plan to continue handing out invites over the next few days.

Sources:

  • Spotify Invites from Klout
  • Spotify Partners with Klout to Get the Word Out
  • Spotify Free Accounts
  • Spotify Crashes Klout

Filed Under: Basil's Blog #AIa, General, Mobile & Technology, Social Media Topics Tagged With: advertising, klout, Marketing, music, spotify

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