September routines mean quick scrolls. Posts fade, Highlights stay top.
What it is: Saved Stories pinned on profile for offers or tips that don’t vanish.
How it works: Group 3-5 categories like deals or testimonials, add custom covers. Update weekly with new Stories. Promote in bio for clicks.
What to do this week:
• Create 3 highlight buckets.
• Post Stories and add to Highlights.
Why it matters: Later data shows 30% longer profile time. Keeps proof visible, leading to more trust and leads.
Goal: 2 new DM inquiries from Highlights this month.
For more:
Meta Help (2023) Instagram Highlights https://help.instagram.com/113086650094043;
Meta Stories (2023) Business https://www.facebook.com/business/help/676603329074281;
Later (2023) Ideas https://later.com/blog/instagram-highlights/
About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.
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