October’s top-performing holiday campaigns leaned into user-generated content and short-form video. Brands found that authentic, relatable clips outperformed polished ads, especially on TikTok, Instagram Reels, and YouTube Shorts.
Marketers are sourcing content from real customers, influencers, and even employees to capture genuine moments. These videos feel less like ads and more like organic posts, encouraging higher engagement and shares.
This approach also aligns with platform algorithms, which prioritize content that keeps viewers watching and interacting. By blending UGC with brand messaging, marketers are creating holiday campaigns that feel both personal and scalable.
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