SEO professionals get a clearer look at how their structured content performs as Google rolls out its new Rich Results Reporting in Search Console. The update provides early insight into how enhanced listings—such as recipes, events, and products—are displayed in search and how often they trigger impressions.
This marks a turning point for marketers relying on schema markup. Rather than guessing if their code is working, site owners can now see which pages generate rich results, diagnose errors, and make real-time improvements.
Strategic Insight
What’s your story? A brand optimizing for visibility and relevance in Google Search.
What do you solve? The mystery of how structured data affects performance.
How do you do it? By using the new Search Console features to validate markup, monitor impressions, and enhance listings.
Why do they care? Because better visibility in SERPs translates to more traffic and qualified leads.
Fictional Ideas
An event planner adds structured data for all upcoming public events. Using the new Search Console report, they find one schema error blocking impressions. After correcting it, they see their events showing up as Google cards, driving more RSVPs and better attendance.
References
Google Search Central. (2017). ‘Rich Results in Search Console’. https://developers.google.com/search
Search Engine Journal. (2017). ‘Google Introduces New Rich Results Report in Search Console’. https://searchenginejournal.com
Moz. (2017). ‘Schema Markup and Rich Snippets: How to Maximize SERP Appearance’. https://moz.com
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