Google has completed its December 2022 Helpful Content Update, and website owners are already noticing shifts in search rankings. This update focuses on promoting content that is created for people rather than search engines, rewarding pages that provide genuine value.
Sites with thin, keyword-stuffed articles or content that feels purely automated are seeing declines. On the other hand, pages with in-depth explanations, clear answers, and unique perspectives are moving up in results.
For SEO professionals, this means reviewing existing content to ensure it serves the reader first. Adding expert insights, original data, and clear formatting can help align with Google’s quality signals.
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