Google has rolled out another Product Reviews Update in February, aimed at rewarding content with genuine, in-depth evaluations. Pages that demonstrate first-hand experience, original photos, and detailed comparisons are performing better in search results.
Thin review articles that simply summarize other sources are losing visibility. This is part of Google’s ongoing effort to surface expert-driven and trustworthy content.
For SEO professionals, this is a reminder to create review pages that go beyond specs and promotional language. Sharing personal insights, test results, and side-by-side comparisons can help earn better rankings.
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