Parents hunt for school essentials online. No seasonal tie-in? Your spot stays hidden. Add one to lead the pack.
What it is: Keyword-linked posts or events on your profile.
How it works: Create back-to-school offers or events. Erik Emanuelli’s guide notes these match trend spikes perfectly.
What to do this week: Add one back-to-school special or event.
Why it matters: Positions you top in family queries. Builds traffic and loyalty during key times. A supply store got 18 extra clicks weekly.
Generate 15 website clicks from the post this month.
For more:
Emanuelli, E. (2023). Seasonal keywords. https://erikemanuelli.com/seasonal-keywords
Sway Digital. (n.d.). Google Trends for seasonality. https://swaydigital.co.uk/how-to-use-google-trends-to-identify-keyword-seasonality
About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.
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