• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

  • Headlines
  • My Story
    • Engagements & Moderating
  • AI – Artificial Intelligence
    • Content Disclaimer
    • 🧭 AI for Professionals
  • Basil’s Brand Blog
  • Building Blocks by AI
  • Barstool Biz Blog

Earthquake: Twitter An Emergency Communication Tool

August 23, 2011 by Basil Puglisi Leave a Comment

What is your Social Media Emergency Management plan?

At around 2pm today, an Earthquake with an epicenter about 34 miles NW of Richmond, VA. 87 miles SW of DC. began felt as far north as #NYC and New Jersey.

While tens of thousands flocked to their cell phones and TV service, twitter spread the word to millions. Twitter had everything from people talking about the earthquake to news organizations using twitter to share the little info they had.

Fox News reported that they were having trouble reaching personal over the cell phones and had to turn to twitter for information.

The experience of the earthquake should signify the importance of a tool like twitter, it allows you to gather information and operates on a different bandwidth through data plans allowing others to communicate when the cell network becomes overwhelmed.  

It’s time to revisit your states, county, business and family emergency communication plans, should you not be able to reach each other over the phone, do you have a twitter account on each phone for you, your employees and your children?

At the time of this publication at 2:36PM Fox News reporters in the field are reporting the biggest issue facing people is the communication breakdown. Even NBCNews was digging on twitter to find anything they could for news content.

It was also noted that two Nuclear Power plants where taken offline near the quakes. With Summer in full swing and brownouts not uncommon, it has to make you wonder what is your plan to keep the phones and tablets charged?

Perhaps it’s time for twitter accounts to have a dedicated plan for buildings and businesses to inform personal and employees about what is going on. It’s also not a bad idea to have a family plan to allow others to find out your OK.

Sources:

  • NY Times
  • The Washington Post: Blog
  • USA Today

Filed Under: Basil's Blog #AIa, Conferences & Education Tagged With: earthquake, emergency management, Mobile & Technology, news, twitter

Reader Interactions

Comments

  1. jackreichert says

    August 23, 2011 at 2:50 pm

    Great idea for an app…

    Log in to Reply
  2. Joy Lynskey says

    August 23, 2011 at 3:00 pm

    Definitely had quite a rocking here in Va a little over 100 miles from the epicenter. The first thing that happened WAS cell service went down, or was quite shaky. The only place I could get any info for quite some time was on Twitter and Facebook. I waited an hour for the quake to even show up on USGS’s site. Then that site shortly crashed as well. This worries me just as it would any other human being who wants to know what is going on in their area.

    I heard talk of the UK government initiating some kind of ban on social media in times of unrest because of their recent riots, but then things like this happen and show us why our social media’s may be the ONLY source of communication when other methods fail. It would be a dire mistake to reduce social media communication in just about any case and you are very right. There needs to be a plan of action for each family, that includes using these methods of communication for when other common methods fail. Before this shake up I had never considered a line of communication with my father if all else failed. Tonight I’ll be going by his house to set up some kind of connection through social media for him so I can contact him quicker and easier should this happen again. Today should have shown many of us that waiting even an earth-rattling tremor can happen where you may not expect it to. Be prepared.

    Log in to Reply
  3. melissa says

    August 23, 2011 at 4:14 pm

    I am here in Roanoke Va and we felt it… My dogs have been acting funny since we got up this morning.. I am 30 and never felt anything like this. People need to take a breath and think about things…..

    Log in to Reply
  4. Alison Gilbert, Digital Age Storyteller says

    August 23, 2011 at 7:01 pm

    Once again social media rises to the occasion as the primary source of communication in an emergency surpassing traditional media and even mobile messaging. And Basil Puglisi is right here reporting through the WordPress world of DBME the up to the minute news as well.

    Log in to Reply

Trackbacks

  1. (Updated) From Twitter On Massive East Coast Earthquake (Turn HAARP OFF!!!) « The Crisis Jones Report says:
    August 23, 2011 at 4:49 pm

    […] ago basilpuglisi Basil C. Puglisi Earthquake: Twitter An Emergency Communication Tooldigitalbrandmarketing.com/2011/08/23/ear… 5 minutes ago DrOz Dr. Mehmet Oz Grateful East Coast & VA are okay after […]

    Log in to Reply

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

For Small Business

Facebook Groups: Build a Local Community Following Without Advertising Spend

Turn Google Reviews Smarter to Win New Customers

Save Time with AI: Let It Write Your FAQ Page Draft

Let AI Handle Your Google Profile Updates

How to Send One Customer Email That Doesn’t Get Ignored

Keep Your Google Listing Safe from Sneaky Changes

#AIgenerated

Spam Updates, SERP Volatility, and AI-Driven Search Shifts

Mapping the July Shake-Up: Core Update Fallout, AI Overviews, and Privacy Pull

Navigating SEO After Google’s June 2025 Core Update

Navigating SEO in a Localized, Zero-Click World

Communities Fragment, Platforms Adapt, and Trust Recalibrates #AIg

Yahoo Deliverability Shake-Up & Multi-Engine SEO in a Privacy-First World

Social Media: Monetization Races Ahead, Earnings Expand, and Burnout Surfaces #AIg

SEO Map: Core Updates, AI Overviews, and Bing’s New Copilot

YouTube Shorts, TikTok, Meta Reels, and X Accelerate Creation, Engagement, and Monetization #AIg

Surviving February’s Volatility: AI Overviews, Local Bugs, and Technical Benchmarks

Social Media: AI Tools Mature, Testing Expands, and Engagement Rules #AIg

Navigating Zero-Click SERPs and Local Volatility Now

More Posts from this Category

#SMAC #SocialMediaWeek

Basil Social Media Week

Digital Ethos Holiday Networking

Basil Speaking for Digital Ethos
RSS Search

@BasilPuglisi Copyright 2008, Factics™ BasilPuglisi.com, Content & Strategy, Powered by Factics & AI,