DuckDuckGo has launched a beta version of its AI chat tool, offering private, AI-assisted search without storing user data. The tool is designed to deliver concise answers while maintaining the platform’s strict privacy standards.
For marketers, DuckDuckGo’s AI poses unique challenges. Without personal data tracking, targeting relies heavily on broad, relevant content rather than individualized user profiles.
SEO strategies for DuckDuckGo AI will need to focus on trust, clarity, and topic authority rather than algorithmic personalization.
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