DuckDuckGo has reached a major milestone: over 100 billion lifetime searches. In March, the privacy-focused search engine also introduced new privacy features for its browser and mobile app, reinforcing its position as an alternative to data-heavy platforms like Google and Bing.
For marketers, DuckDuckGo presents a challenge and an opportunity. While its audience is smaller, it includes privacy-conscious users who may respond better to value-driven, trust-focused messaging.
SEO for DuckDuckGo often overlaps with Google best practices, but without the same emphasis on personalized search history. This means focusing on strong technical SEO and relevant content without relying on behavioral targeting.
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