April means people are planning spring projects and big buys. If your business isn’t showing up in local directories, you’re invisible in the spots where they’re looking. And worse, wrong info in one place spreads everywhere.
What it is: Directory listings are the profiles that show your name, address, phone, and hours across sites like Yelp, Bing, Patch and industry directories.
How it works: Run a free audit on BrightLocal or Yext to see where you show up. Claim the top five directories relevant to your business. Make sure your NAP (Name, Address, Phone) matches exactly across every listing — even small typos hurt. Add at least one keyword in your description and upload clear photos. Set a calendar reminder to check listings monthly so nothing drifts.
Why it matters: BrightLocal says 60% of shoppers use multiple directories before visiting. Consistency can boost local search rankings by up to 23%.
Cheat Sheet:
1. Run a free listing audit.
2. Claim at least one directory today.
3. Match NAP exactly across sites.
4. Add photos + keyword in description.
5. Set monthly check reminder.
Goal: 2 new leads from directories this month.
For more:
Local Falcon (2024) Management – https://www.localfalcon.com/blog/how-important-is-local-listing-management-for-seo-in-2024
BrightLocal (2024) Directories – https://www.brightlocal.com/resources/top-citation-sites/location/usa-free/
Yext (2024) Listings – https://www.yext.com/blog/2024/01/do-listings-help-with-seo-stats-on-local-search-marketing
Barstool Blog
Quick, no jargon tips for small business owners. What it is, how it works, what to do now, and why it matters. For deeper dives see my #AIgenerated blogs on SEO, social, and workflow or Basil’s #AIassisted blog for industry thought leaders.
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