Social websites have become the viral tool to get noticed, and not always in a positive light.
Social Brand Visibility
Top Reasons to Blog, by Basil C. Puglisi
You already do it every day
Social Brand Visibility: SimPy
Launched in 2004, Simpy is a web-based personal and social bookmarking service. It used tag clouds to bookmark and recall your favorite places, it’s most advanced feature was the ability to share or keep prive the bookmarks. While others were drawn to the ability to save, tag and search free text notes.
Social Brand Visibility: Propeller
A Social Bookmarking Service, Propeller was born of Netscape. A design Similar to Digg it allowed users to vote, via bookmarking on stories and sites that visitors found useful.