General

Do not be so quick to be someone your not, thats the growing trend in social media. If people want a phony sales pitch or a perfect product in it’s most ideal enviroment, then they will visit your website.

Social Media is about connecting and communicating, expect big things from the time you put in. As more people turn to social media it is going to be important that you treat them like you would should they be sitting in front of you, and like they are a friend. I expect that if you think of social media as a communication tool that just allows you another way to talk (conversation = two directional) you will find success in whatever your selling.

It appears that Propeller, has finally gone the way of the dinosaur. This aspect of Social Media bookmarking, although an older model, was likely still a contributing factor in where social media has gone in the bit of time it has been around. Some would even call it a pioneer in its niche.

So maybe at this point a more appropriate question would be, what was Propeller?

Back in the early days there was a web browser called Netscape. Netscape was the browser until Gates pinned his eye on the internet. Well, Netscape had long ago set up a social bookmarking site that rivaled Reddit and Digg. Although it did begin to grow and start to look like a remote contender, it quickly lost any momentum it had begun to build.

As Netscape continued to dwindle, they sold their social bookmarking site to AOL. AOL immediately took action and began creating new branding for the site under the name Propeller. That was back in 2007 and it seems that every since then, Propeller has slowly been dwindling away. In the end it was rare for them to require more than one or two votes to bring a post to the front page.

Although there are bigger social media formats already available, it is certainly up in the air about where all of the old Propellerheads went and what their sites of choice were once Propeller was brought down.

Reddit still seems to be shiny fairly brightly and Digg looks to have a stable future ahead as we seem to become more and more dependent on our social medias and social bookmarking sites. As there is no doubt that social bookmarking will continue to be important to those who want to market and advertise their brand, products or services on worldwide social media sites.

Considered an internet news blog, Mashable was launched from Pete Cashmore’s very own home in Aberdeen Scotland in 2005. Its primary purpose is to cover the latest news in social media, but it also covers any new news and developments in entertainment, online video, web development, technology, mobile and other gadget reviews and information.

The site has reported as many as 30 million viewers and users in one month and has a vast following on a variety of different social networking sites. With over a million Twitter followers and a great Alexa ranking it seems to be continually improving and proving itself in the eyes of the search engines.

Mashable’s provide straight to the source information, reviews, blogs and other sources of great informative content that keeps users coming to check it out, and previous users returning when they need to get to the root of just about any problem Mashable addresses. Mashable is also gaining a huge following through sources like Facebook and Twitter users, which is continuing to be an influential demographic.

Awards and Recognitions

Mashable began at the end of 2007 to host an International Open Web Award contest that would give recognition to the best online services and other communities. Voting was conducted online and not only by Mashable but also by its twenty four blog partnerships. In January of 2008 Mashable’s announced their Open Web Awards winners that included Facebook, YouTube. ESPN, Pandora, Google, Twitter and Digg.

Mashable acquired Blippr, a micro review service website, in March of 2009 and has only continued to rise in popularity among those who rely on blogs, news sites and reviews of technology to do their own related jobs. This process helps to keep a continual flow of updated materials that Mashable users know they will find when they head to their site for answers.