As brands scale their content efforts across platforms, teams, and campaigns, many realize they’ve been missing a core distinction: brand voice and content style are not the same thing. Without clarity on both, messaging becomes inconsistent, tone drifts, and audiences receive a fragmented experience. In 2019, the need for alignment is more urgent than ever. […]
Business
GDPR Is Here: What It Means for Marketers, and Why B2B and B2C Are Not the Same
As of May 25, 2018, the General Data Protection Regulation (GDPR) is in full effect across the European Union. But this isn’t just a European issue. If your business collects, stores, or processes personal data from anyone in the EU — even a single email address on your newsletter — you’re required to comply (European […]
Transparency Takes the Spotlight: Influencer Marketing Faces FTC Scrutiny
This month marks a critical turning point for influencer marketing as the Federal Trade Commission (FTC) takes a clear stance on transparency in brand partnerships. With social media influencing purchase behavior at unprecedented rates, the FTC’s letters to over 90 Instagram influencers and brands are a loud signal: proper disclosure isn’t optional—it’s a legal obligation. […]
Understanding China’s Social Media Ecosystem – Why It Matters for U.S. Business Strategy
For marketers and businesses aiming to grow globally, understanding China’s digital ecosystem is no longer optional—it’s essential. With over a billion internet users, China’s internet landscape is dominated not by Facebook or Twitter, but by powerful homegrown platforms that blend commerce, content, and conversation in unique ways. These platforms are not only redefining social interaction […]
The Inbox Isn’t Dead: Why Email Marketing Still Wins in a Noisy Digital World
Email: Your Most Underrated Asset In a social-first era, email remains the most personal, direct, and measurable marketing channel. It’s not subject to algorithm changes or pay-to-play visibility. It’s a relationship you control—one address at a time. Yet many businesses treat email as an afterthought. Now is the time to rethink your approach, and use […]
Target, Talk, and Tune In: How Social Video and Audience Tools Are Changing the Game
Instagram’s Longer Ads Redefine Short-Form Storytelling Instagram expands its video ad capabilities globally this month, enabling up to 60-second videos. For marketers, this opens the door to more detailed, emotionally-driven content—while still remaining native to the platform’s visual-first ecosystem. With more room to tell a story, brands can now build trust by sharing product journeys, […]
Simple Shopping Carts For Small Businesses
With a world of potential customers scouring the internet to purchase goods, introducing a fully functional e-commerce site allows even the smallest businesses to advance beyond their immediate local market. Transforming a simple business site into a strong source of revenue, shopping cart software (or a hosted e-commerce site, as below) allows sites to have […]
More Uses for Social Media in Business
When businesses look at the potential applications of social media they will often rub their hands together with glee as they realise all the marketing opportunities before them. There are countless ways you can use social media to network with potential customer and clients, and the interconnected nature of such sites and powerful infrastructure mean […]
Relational Database Design: A Best Practices Primer
Relational databases are the dynamic compartments of fundamental web and enterprise cloud applications. Relational databases normalize, sort and link data using tables and queries. The design is open to the interpretation of the database designer, but a poor database design can be disastrous for any business. A poor design can slow performance, inhibit scalability and […]
The Benefits Of Using Linkedin To Promote Small Business
Linkedin is a social network designed specifically for professional connections. lf you are a small business contemplating going online, you should add a social network like Linkedin into your marketing mix. Linkedin allows you to connect with other business leaders and professionals in your industry so that you can engage in conversation, make partnerships, enjoy […]