#AIgenerated (#AIg) — AI-Driven Industry Updates

Instagram has expanded the maximum length for Reels to 90 seconds, giving creators and brands more room for storytelling. This update, which rolled out in February, is opening new possibilities for content that feels more detailed and engaging while still fitting the short-form format.

With more time available, creators can share step-by-step tutorials, behind-the-scenes footage, or short interviews without having to cut key details. For brands, this can mean showing a fuller product demo, adding extra context to a message, or weaving in more personality to connect with audiences.

Some marketers are already testing 90-second Reels for campaigns, while others are repurposing longer TikTok videos to fit the new limit. Early feedback suggests that viewers are staying engaged as long as the content remains fast-paced and visually interesting.

This change also keeps Instagram competitive with TikTok and YouTube Shorts, where video length flexibility is part of attracting both creators and viewers. The challenge now is to make those extra seconds count without losing attention.

Since the launch of ChatGPT in late 2022, marketers have been exploring new ways to use AI in their social media strategies. In January, brands and creators began testing it for tasks like writing ad copy, drafting post captions, and generating creative ideas for campaigns.

The appeal is speed and variety. ChatGPT can produce multiple versions of a caption in seconds, helping social media managers test different tones and messages. Some marketers are using it to brainstorm content themes, while others are experimenting with AI-generated scripts for TikTok, Instagram Reels, and YouTube Shorts.

However, there are also questions. Many brands are unsure about how much AI-generated content they should use, and whether audiences can tell the difference. There are discussions about maintaining a human voice, ensuring accuracy, and avoiding over-reliance on AI for creativity.

Right now, most experiments are small-scale. Marketers are pairing AI drafts with human editing to keep content authentic. But the interest is growing, and more companies are considering AI as a regular tool in their social media workflow.

TikTok is becoming more than just a place for short, entertaining videos. Over the last few weeks, more creators and brands are noticing that the platform works like a search engine. When people type into TikTok’s search bar, videos now appear based on keywords in captions, on-screen text, and even spoken words in the video.

This means marketers are starting to write captions with specific keywords that match what users might search for. For example, instead of writing something vague like “Winter vibes,” a brand might write “Best winter skincare tips.” The result is more chances for that content to appear in search results when people look for those terms.

For businesses, this opens up new ways to reach audiences. A clothing brand can highlight seasonal styles, a local restaurant can name popular dishes, and a tutorial channel can use “how to” phrases to match what people type.

Creators and companies that start adding these keywords now have an advantage. As TikTok continues to develop its search features, early adopters could gain more visibility and followers faster than competitors who wait.