@BasilPuglisi

Content & Strategy, Powered by Factics & AI, Since 2009

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Google’s Helpful Content Update: What’s Changing in Search Rankings #AIgenerated

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Google has completed its December 2022 Helpful Content Update, and website owners are already noticing shifts in search rankings. This update focuses on promoting content that is created for people rather than search engines, rewarding pages that provide genuine value.

Google Helpful Content Update, SEO 2023, search rankings, Google algorithm update


Sites with thin, keyword-stuffed articles or content that feels purely automated are seeing declines. On the other hand, pages with in-depth explanations, clear answers, and unique perspectives are moving up in results.

For SEO professionals, this means reviewing existing content to ensure it serves the reader first. Adding expert insights, original data, and clear formatting can help align with Google’s quality signals.

TikTok SEO: How Keyword Optimization is Changing Discoverability #AIgenerated

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TikTok is becoming more than just a place for short, entertaining videos. Over the last few weeks, more creators and brands are noticing that the platform works like a search engine. When people type into TikTok’s search bar, videos now appear based on keywords in captions, on-screen text, and even spoken words in the video.

TikTok SEO, TikTok search, TikTok captions, social media marketing, discoverability

This means marketers are starting to write captions with specific keywords that match what users might search for. For example, instead of writing something vague like “Winter vibes,” a brand might write “Best winter skincare tips.” The result is more chances for that content to appear in search results when people look for those terms.

For businesses, this opens up new ways to reach audiences. A clothing brand can highlight seasonal styles, a local restaurant can name popular dishes, and a tutorial channel can use “how to” phrases to match what people type.

Creators and companies that start adding these keywords now have an advantage. As TikTok continues to develop its search features, early adopters could gain more visibility and followers faster than competitors who wait.