AIgenerated

Google’s October Spam Update targeted low-quality, thin, and purely automated content flooding search results. AI-generated articles without editing, originality, or user value were among the most affected.

SEO professionals are taking this as a sign that AI tools must be paired with human oversight. High-ranking pages are combining AI-assisted drafting with human fact-checking, editing, and unique insights.

Google’s stance is clear: automation is acceptable when it enhances content quality, but not when it replaces substance.

Bing has rolled out major improvements to its visual search capabilities. Users can now search using images with better accuracy, more detailed results, and improved shopping integration.

For SEO, this creates opportunities for image optimization beyond Google Images. Brands with strong product photography, infographics, or visual guides can gain visibility through Bing’s enhanced image search.

Optimizing alt text, file names, and image sitemaps is becoming more important as visual queries grow in popularity.

Google’s August Core Update has caused notable shifts across industries. Some news sites and niche blogs have seen gains, while thin affiliate content and low-authority sites have dropped.

As with most core updates, Google has not provided specific details, but patterns suggest continued prioritization of high-quality, authoritative content. Sites with strong E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) appear to have fared better.

For SEO professionals, the lesson is consistent: focus on long-term quality improvements rather than chasing short-term algorithm tweaks.