February didn’t bring an official core update, but volatility still shook search. From Google Business Profile review bugs to AI Overviews lawsuits, marketers confronted a search environment where visibility and trust depend more on authority than ever. Bing, meanwhile, refined its Webmaster Tools, underscoring how secondary engines matter as Google’s market share dips below 90%. […]
#AIgenerated (#AIg) — AI-Driven Industry Updates
Social Media: AI Tools Mature, Testing Expands, and Engagement Rules #AIg
Bottom Line: AI-driven production, testing tools, and engagement-first metrics define February’s social media landscape. TikTok’s What’s Next 2025 Trend Report names Symphony Assistant as a key creator tool (TikTok, 2025a). It supports editing and performance insights that keep content aligned with trending community formats. The report makes clear that AI is no longer optional. It […]
Navigating Zero-Click SERPs and Local Volatility Now
January arrives with turbulence in local rankings, the permanent disappearance of Bing’s cache link, and a surge in AI-driven search features that accelerate the rise of zero-click SERPs. For SEOs, the lesson is clear: visibility no longer guarantees traffic, and diagnostic habits must evolve. These shifts emphasize agility in technical SEO and the need to […]
Social Media: Social Commerce Surges, Affiliate Models Scale, and Trust Questions Persist #AIg
Holiday shopping drives a structural change in social media. TikTok confirmed over $100 million in Black Friday sales, with 165% year-over-year growth in shoppers. Retail Dive validated the surge with 4 billion campaign video views and high-profile events, such as Nicki Minaj headlining a holiday livestream. The scale signals that in-app commerce is no longer […]
Proving E-E-A-T in a Post-AI World
Search engines close 2024 with a double punch: Google launches both a core update and a spam update in December, while Bing removes cache links and accelerates with new AI models. For SEO practitioners, these shifts set the tone for 2025 — content quality, crawlability, and multi-engine diversification are no longer optional. What happens in […]
AI in Workflow: From Enablement to Autonomous Strategic Execution #AIg
What Happened Over the second half of 2024, AI’s role in business operations accelerated through three distinct phases — enabling workflows, autonomizing execution, and integrating strategic intelligence. This evolution wasn’t just about adopting new tools; it represented a fundamental shift in how organizations approached productivity, decision-making, and market positioning. Enablement (June) – The summer brought […]
AI in Workflow: HubSpot’s Breeze Redefines CRM Efficiency #AIg
What HappenedIn November 2024, HubSpot launched Breeze, a fully integrated AI platform combining Copilot functionality, Breeze Agents, and over 80 embedded AI features. Designed to eliminate inefficiencies in go-to-market (GTM) operations, Breeze delivers capabilities ranging from automated lead follow-ups and contextual sales recommendations to predictive forecasting and pipeline optimization. This release positions HubSpot as a […]
AI Career Pathing, Fundraising Tools, and Short-Form Editing #AIg
What Happened LinkedIn is advancing its AI-driven career pathing features, helping users identify skill gaps, explore potential roles, and map out step-by-step development plans. Facebook is testing AI-powered fundraising tools that generate event pages, craft messaging, and target donors with precision. On November 6, Meta expanded its AI search across platforms, allowing fundraisers to be […]
Core Updates, Spam Battles, and the Future of Search in an AI Era #AIg
What Happened Between August and November 2023, Google’s search ecosystem underwent one of its most aggressive update cycles in recent memory — a clear signal that the company is tightening its grip on AI-generated spam while refining search quality for the human user. – 22 Aug 2023 – Google August 2023 Core Update rolled out, […]
AI in Workflow: Executive Strategy Transformed by Autonomous AI Agents #AIg
What HappenedIn October 2024, Microsoft launched a new class of autonomous AI agents capable of executing complex business processes end-to-end without ongoing human intervention. Positioned as a direct competitor to Salesforce’s Agentforce, these agents are designed to operate across multiple enterprise functions—from operations and sales to customer service—using predictive planning, data-driven decision-making, and integrated workflow […]