Summer scrolling peaks. Feed posts bury, Stories pop up first.
What it is: Short daily clips with deals or polls that vanish in 24 hours.
How it works: Post one with sticker like poll on favorites. Use Instagram insights to see views. Save best to Highlights for longer life.
What to do this week:
• Post one poll Story.
• Monitor replies.
Why it matters: Hootsuite says Stories get 25% higher engagement. They drive impulse buys, leading to more trust and sales.
Goal: 2 new sales from Stories this month.
For more:
Hootsuite (2023) Stories stats https://blog.hootsuite.com/instagram-stories-analytics/; Later (2023) Engagement tips https://later.com/blog/how-to-increase-instagram-engagement/; Social Media Examiner (2023) Stories guide https://www.socialmediaexaminer.com/how-to-create-instagram-stories-content-plan-guide-marketers/
About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.
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