Bing is getting more attention than usual thanks to reports that Microsoft may integrate ChatGPT into its search engine. In January, several tech outlets reported that an AI-powered Bing could deliver more conversational answers alongside traditional search results.
For SEO, this raises questions about how search behavior might change if people start getting direct, AI-generated responses. While nothing has been officially launched, the possibility is sparking early discussions about optimizing for more natural, question-based queries.
If Bing does roll out AI search features, marketers may see a shift in click-through patterns, with users getting more information without leaving the results page.
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