Bing has officially launched its ChatGPT-powered search experience in public preview. Users can now ask questions in natural language and receive AI-generated answers alongside traditional search results.
For SEO professionals, this is a major shift. While traditional rankings still matter, AI summaries and conversational results can capture user attention before they click any links.
This means optimizing for conversational queries, ensuring content directly answers specific questions, and maintaining strong brand presence within AI-generated responses. Bing’s integration is also pushing competitors like Google to speed up their AI search features.
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