‘Near me’ searches favor the relevant, not the biggest. Skip local terms, and chains win. Add them to level up.
What it is: Neighborhood and city keywords in descriptions and posts.
How it works: Weave them in naturally, like midtown repairs in your bio. Google’s ranking guide prioritizes this for ‘near me’ queries.
What to do this week: Update descriptions and one post with neighborhood or city keywords.
Why it matters: It outranks bigger names in local results. Drives targeted traffic, earning trust and loyalty without massive spends. A small mechanic overtook a chain after keyword tweaks.
Boost ‘near me’ views by 15% this month in stats.
For more:
Google. (2014). Improve your local ranking. https://support.google.com/business/answer/7091
Whitespark. (2023). Local Search Ranking Factors. https://whitespark.ca/local-search-ranking-factors
About the Barstool Blog
The Barstool Blog is built for small business owners who want quick advice without the jargon. I break things down into what it is how it works what you can do this week and why it matters. For deeper dives check out my #AIgenerated blogs on SEO Social Media and Workflow including ecommerce and CRM. For industry leaders my #AIassisted blog shares a monthly look into business marketing digital strategies content events and AI.
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