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Basil C. Puglisi

Artificial Intelligence (AI) & Digital Marketing Since 2009

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Basil C. Puglisi Resume – Master Data with Details

Informal – Used for historical log for general reference

Professional Experience

Police Officer – Port Authority Police Department (PAPD)

Port Authority of New York & New Jersey | March 2014 – Present | New York, NY

The PAPD is the nation’s largest transit-related law enforcement agency, responsible for airports, bus terminals, bridges, tunnels, seaports, and the World Trade Center.

Core Responsibilities

– Enforce laws and ensure security across critical transportation hubs.

– Conduct counterterrorism patrols and infrastructure checks.

– Respond to onboard aircraft incidents, including criminal and medical emergencies.

– Provide crisis intervention to the traveling public.

– FAA-certified to operate in restricted areas and manage escorts.

– Coordinate with FAA, DSS, and Secret Service for dignitary and presidential protection.

– Deploy during protests and riots at Port Authority bridges and WTC.

– Authored statistical reports and compliance systems for 1,600+ officers; presented to FAA and command staff.

Special Assignments

– Papal detail at the World Trade Center.

– U.S. Secret Service protection details for Presidents, Vice Presidents, and foreign dignitaries.

– DSS coordination at airports, including VIP movement and training.

– Elmhurst Hospital COVID-19 Liaison, providing protective services in PPE.

– FAA drone investigations presentation to federal stakeholders.

– Designed statistical tracking for TLC and FHV enforcement.

– Created a department-wide Memo Book insert adopted job-wide and in the academy.

Specialized Training & Certifications

– Active Shooter Threat Response – annual certification since 2014.

– Firefighter Training – Middlesex, NJ (2014).

– Basic Aircraft Rescue Firefighting (JFK, 2016).

– Medical Response Training – PAPD Police Academy.

– FAA Restricted-Area Vehicle Operations – certified for vehicle/personnel escorts (2018).

– Hot Zone/Warm Zone Response – trained for biological, nuclear, and chemical threats.

– Incident Command System (ICS) – emergency management and multi-agency coordination.

– Radiation Detection Certification – trained and certified on DARPA-issued radiation detection equipment.

– Hazardous Materials Safety & Inspection Protocols.

Awards & Recognition

– Firearms Proficiency Bar – awarded for expert-level marksmanship.

– Excellent Police Duty Bar – awarded for valuable police service demonstrating perseverance and professionalism.

Core Experience:

– Counterterrorism & aviation security.

– Crisis response & emergency management.

– Interagency coordination (FAA, DSS, Secret Service).

– Data analysis & policy development.

– Training & instructional material creation.


Client Strategy & Execution Consultant

Puglisi Consulting Group | 2010 – Present | Hybrid, NY Metro Area

Puglisi Consulting Group delivers strategic consulting and execution for executives, nonprofits, event organizers, and political campaigns seeking measurable growth through B2B, B2C, nonprofit, and fundraising initiatives. The practice integrates AI, content, and cross-channel strategy with traditional marketing and public relations to ensure both visibility and long-term sustainability.

Core Contributions

  • Built and managed websites, branded video content, and digital campaigns to strengthen online presence and client storytelling.
  • Directed large-scale expos and events including Real Estate Expos, Family Expos, and Baby Expos, securing sponsorships from brands such as Huggies, Mead Johnson, and Babies “R” Us, RXR, Cocoran, NYXPO, Contant Contact, AOL and more.
  • Partnered on a magazine launch and developed new media PR strategies, blending print, broadcast, and digital coverage.
  • Designed and implemented SEO strategies, social media campaigns, and AI-powered workflows to increase reach, engagement, and efficiency.
  • Advised startups and entrepreneurs on business creation, storefront marketing, and in-store display design to improve customer experience and sales.
  • Built partnerships through chambers of commerce and networking associations, supporting local business growth and community engagement.
  • Developed traditional marketing assets including brochures, media kits, and print campaigns to complement digital strategies.
  • Conducted research and data collection projects to inform decision-making, fundraising campaigns, and stakeholder outreach.
  • Provided executive coaching, digital adoption training, and workflow optimization to ensure clients sustain success beyond the engagement.

Core Experience:

  • End-to-end marketing execution across digital and traditional channels.
  • B2B, B2C, nonprofit, and political campaign strategy.
  • Event production, sponsorship development, and media outreach.
  • Website development, SEO, social media, and AI-driven workflows.
  • Business creation, storefront marketing, and in-person engagement.
  • Public relations, print, and multimedia integration.
  • Executive coaching, research, data analysis, and reporting.

Publisher & AI Content Strategist

BasilPuglisi.com | 2009 – Present | Remote

BasilPuglisi.com is my professional publishing hub where I have produced more than 900 blogs focused on digital marketing, social media, SEO, content workflows, and AI integration.

Core Contributions

– Published 900+ blogs blending original content and AI-driven workflows.

– Created the Factics methodology (Facts + Tactics + KPIs), introduced at the NYXPO Javits Center.

– Applied SEO, AI workflows, and social strategy to ensure ongoing reach and engagement.

– Developed scalable editorial systems reducing cycle time while maintaining brand consistency.

– Recognized in Newsday, Social Media Today, and Social Media Monthly.

– Featured Speaker: SXSW, Social Media Week NYC, NYXPO Javits Center, Trade Nassau, and Trade Brooklyn.

– Founding Editor of Digital Ethos, a nonprofit publication.

Core Experience:

– AI workflows & content optimization.

– SEO strategy & analytics-driven publishing.

– Large-scale editorial planning & execution.

– Public speaking, training, & thought leadership.


Community Development Coordinator (Community & Sales)

Patch.com (AOL) | 2009 – 2010 | East Hampton, NY

Core Contributions

– Represented Patch.com across five Long Island Chambers of Commerce.

– Partnered with local organizations to develop community-driven news and event coverage.

– Built trust with residents and small business owners by producing hyperlocal stories, videos, and digital content.

– Introduced Patch.com as a new digital advertising channel, providing consultation on ROI.

– Delivered sales presentations to potential clients.

Special Projects & Achievements

– Social Media Pioneer: Designed and launched Patch.com’s first Facebook and Twitter accounts for sales teams.

– Established Patch.com as a trusted local media outlet by integrating advertising with civic engagement.

– Expanded advertiser base through chamber partnerships and education programs.

Core Experience:

– Community relations & stakeholder engagement.

– Advertising sales & digital strategy.

– Social media account management.

– Content creation & local storytelling.

—

Director of Operations – Digital Media Insights (Startup)

Madison Avenue, NY | 2008 – 2009

Core Contributions

– Managed operations, onboarding, and client delivery.

– Built digital training systems for staff and clients.

– Directed campaign execution, compliance, and reporting.

– Designed scalable workflows, later used to form Puglisi Consulting Group.

Core Experience:

– Startup operations & scalability.

– Training & instructional design.

– Campaign management & reporting.

– Consulting practice development.


Residence Director & Instructor – Keller College

Stony Brook University | 2006 – 2008 (Residence Director), 2008–2009 (Instructor) | Stony Brook, NY

Teaching & Instruction

– Instructor, GLS 101 (Fall 2008).

– Contributing Instructor, GLS 102 (Spring 2009).

– Professional Presenter: Birth Order Studies & Ethics: A Professional Context.

Residence Director Responsibilities

– Managed residence hall operations and supervised staff.

– Served as Hearing Officer (Levels I & II).

– Held academic probation and first-year student meetings.

– Advised Hall Council & Society for Global Awareness.

– Partnered with career center for staff development.

Recognition

– Advisor Hall Director – GLS Program of the Year, 2009

Core Experience:

– Teaching & curriculum design.

– Crisis management & adjudication.

– Event planning & program management.

– Student development & advising.


Licensed Personal Banker – B2B Bank at Work

Citibank / Astoria Federal Savings | 2005 – 2007 | New York, NY

Core Contributions

– Delivered financial solutions including deposit accounts, lending, insurance, and investments.

– Licensed: NYS Life Insurance, FINRA Series 6 & 63.

– Conducted financial seminars for employees at partner companies.

– Built client portfolios, focusing on long-term relationships.

Special Projects & Achievements

– Bank at Work Program: Increased participation from 86% to 102% YTD by Q2.

– Conducted seminars for Fortune 500 companies.

– Expanded outreach with 1:1 financial counseling.

Recognition

– Bank at Work Sales Leader.

– PEAK Performance Award.

Core Experience:

– Financial education & counseling.

– Sales strategy & business development.

– Compliance with NYS & FINRA regulations.

– Public speaking & training.


Coordinator, House Management – Berkshire Services for Youth

New York, NY | 2004 – 2005

– Mentored youth in budgeting, anger management, and study skills.

– Tutored residents preparing for high school equivalency (GED/HSE) exams.

– Managed youth cases including court hearings, social services coordination, and clinical support.

– Oversaw daily house operations, ensuring safety and structure.

Certifications

– Therapeutic Crisis Intervention (TCI) – Certified, 2007.

– Aggression Replacement Training (ART) – Dr. Barry Glick, 2007.

Core Experience:

– Crisis intervention & de-escalation.

– Youth mentorship & academic tutoring.

– Coordination with courts & social services.

– Program administration & house management.


Internships & Public Service (2003–2002)

Graduate Intern – Office of U.S. Senator Charles E. Schumer

Riverhead, NY | 2003

– Supported Riverhead Council on Peconic Bay Boardwalk restoration grant (later approved).

– Researched Homeland Security funding for MacArthur Airport.

– Assisted Regional Director at graduation events with Senator Schumer.

– Supported Democratic fundraising event logistics.

Undergraduate Intern – Office of U.S. Senator Charles E. Schumer


Albany, NY | Spring 2003

– Coordinated media for Distinguished Service Cross award to Henry Johnson’s family.

– Assisted with event logistics & constituent outreach.

– Supported office operations (phones, faxes, daily news clips).


Staff Assistant (Dual Internship) – University at Albany, NY State University Police

Albany, NY | Fall 2002

– Completed 2002 Clery Report independently; commended by Deputy Chief.

– Supported Secret Service during Senator Hillary Clinton’s visit.

– Observed NY State Police Riot Squad during Israeli Ambassador visit.

– Completed 100+ hours of patrol ride-alongs.

– Conducted satisfaction surveys.


Early Roles & Student Leadership (1998–2004)

3rd Key Holder – Fred Meyer Jewelers

Okemos, MI | 2003 – 2004

– Retail operations • Customer service • Key-holder accountability

Graduate Assistant – Residence Life

Michigan State University | 2004 – 2005

– Residence operations • Programming • Crisis response

Night Receptionist Coordinator – Residence Life

University at Albany | 2003 – 2004

– Security oversight • Staff management • Student services

Resident Assistant – Residence Life

University at Albany | 2001 – 2003

– Peer mentorship • Community development • Conflict resolution

Assistant Manager – J. Riggins Retail

1999 – 2000

– Retail management • Sales supervision • Operations

Travel Hockey Coach

Long Island, NY | 1998 – 2000

– Coaching • Mentorship • Travel coordination


Leadership, Boards & Nonprofit Experience

Member, Board of Directors – Social Media Club Global (Nonprofit)

Remote | Mar 2013 – Mar 2014

– Served as Content Director for 40+ active clubs with 700+ members.

– Directed outreach, training, and content management.

– Oversaw web content workflows across chapters.

– Coordinated global communication & governance.

Founder & Director – Digital Ethos (Nonprofit)

New York State | 2011 – 2013

– Filed incorporation paperwork for NYS nonprofit recognition; served as Director of the Board.

– Organized SMAC (Social Media Academic Conference) and Social Media Camp.

– Developed editorial strategy on ethics in digital media.

– Built partnerships with universities & nonprofits.


Education

– Master of Public Administration (MPA) – Michigan State University

– Bachelor of Arts in Criminal Justice & Sociology – SUNY Albany

– Doctoral Studies – Adult Learning, Walden University


Specialized Training

– PAPD: Active Shooter, CBRN, ICS, DARPA Radiation Detection

– Firefighter Training (Middlesex, NJ); Aircraft Rescue Firefighting (JFK)

– FAA Restricted Ops (2018); Medical Response (PAPD Academy)

– SEO, Analytics, AI Workflow Integration


Awards & Recognition

– Firearms Proficiency Bar – PAPD

– Excellent Police Duty Bar – PAPD

– Advisor Hall Director – GLS Program of the Year (2009)

– Bank at Work Sales Leader & PEAK Performance Award

– Featured in Newsday, Social Media Today, Social Media Monthly

– Speaker: SXSW, Social Media Week NYC, NYXPO, Trade Brooklyn/Nassau

– Board Director – Social Media Club Global

– Founder & Director – Digital Ethos


Technical Skills

Content Management Systems (WordPress, Drupal, Squarespace) • Editorial Workflows • Content Calendars • Marketing Automation • Google Analytics • SEO Tools • Conversion Rate Optimization (CRO) • Fundraising Platforms (GoFundMe, Classy) • Financial Reporting & KPI Dashboards • Salesforce • MailChimp • Constant Contact • Eventbrite • Meta Ads • LinkedIn Ads • Google Ads • Canva • Adobe Creative Suite (Master Suite, Photoshop, Premiere Pro, Adobe X, light Illustrator, light Lightroom) • Office Suite (Word, Excel, PowerPoint, cross-platform) • ChatGPT • Claude • Gemini • Perplexity • Grok • Prompt Engineering • Generative AI Tools

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