Search Engines are in the business of helping a user find the content they are looking for! If you keep this in mind you’ll start off with a great relationship with the Search Engines and the Visitors to your site.
Websites have three main areas you’ll want to really pay attention to:
- Structure
- Content
- References
[slideshare id=7181167&doc=seo101-110307150053-phpapp01]
As a website owner you’ll want this to be how you operate your lead generation through the search engines. Unless you’re an adult site, gambling or daily deal, people will not generally respond to a website about Plumbing when they were searching for Pizza.
Time and Money are important, you’ll get alot further if you concentrate your resources were they should be and where they will produce the highest rate of conversion. If you’re going to chase down multiple areas and categories do it in a way that provides unique, useful and provides a genuine experience for the user.
SEO Tip: Geo & Subject Domains > Brand Domains
An example of how this has been done is through domain masking and forwarding. Take the Domain PapaJohns.com, now that’s a great domain because people looking for “papa john’s” will find exactly what they are looking for, but will they still find it if they put in “MyTown Pizza” like “Brooklyn Pizza”, “Chicago Pizza”?
Here is an example of how we use forwarding on Digital Brand Marketing Education, the publically promoted domain is dbmei.com and that makes sense because it is short and simple. It makes for easy emails and sharing in social media without having to shorten the domain. However When you land on the site, you notice the actual domain changes to digitalbrandmarketing.com
Search Engines give a lot of value to domains, after all if you’re naming the site that, then those words must be relevant. In our case we want people looking for “Digital, Brand and/or Marketing” to find our publication and those keywords fit perfectly with our content.
If you own Jerry’s Seafood.com, and your restaurant is in the town or geographic location of East Hampton, you might want to think about masking or forwarding the domain to easthamptonseafood.com or easthamptonseafoodrestaurant.com.
This is just one tip to help with your sites SEO, obviously you want the title tags, content, etc to all also fit this search term.
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