I think for many of us, when Google + came along that it also came with a bit of that new social network feel and its accompanying apprehension. Most smart networkers at least made their way there to grab their own vanity URL’s and at least get the virtual networking ball rolling in the right direction. However, with Facebook, Twitter, and LinkedIn usage, many networkers have already found themselves pushed to the limit in either the time or resources it may take to keep all three fed and running properly.
To date, Google +’s numbers have posed absolutely no dangers to Facebooks user numbers, but it has recently passed through a 55% increase in users during its strongest month ever and is focused on reaching the 400 million user mark by the end of 2012. Considering that Facebook didn’t pass the 60 million member mark until almost four years after its creation, these are actually still quite impressive numbers. So if you haven’t taken the time to reserve and build your businesses Google + Brand page, now is definitely the time.
Building Your Google + Brand Page
There are already some incredible Google + Brand pages out there to take important lessons from. 
After a few moments of looking over the above pages, you should have a relatively good idea of what your aesthetic and functional options may be. Sign into your Google account and then head to the Google + Business page to get started.
Create a Page
On the creation page you will need to simply select the category your business falls under. If none of the options seem an appropriate match, choose the other option at the bottom left.
Business Info
- Next you will add your businesses name and website URL.
- Next select the additional category that best suits your business. The sub categories are dependent on the main category chosen.
- Lastly, select who, by age group, is allowed to view your Google + Brand page.
Photo and Tagline
You only have ten words to create the perfect tagline for your business page. Put deep thought into this process taking into consideration the most vital keys for your SEO needs.
The Sharing Begins
On the next page you can begin to share your page with your personal Google + circle, or save that task for later.
The Social Media Drill
Google + Brand pages are not so different from Facebook fan pages when it comes to management. If you have even basic knowledge of how to manage your Facebook and Twitter accounts, you can pretty much rely on a try or two before you are just as familiar on Google. Don’t forget, Google + is currently experiencing novel rises in its user base, don’t miss the chance to increase your brand awareness via this format in 2012.
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Google+ Pages Open the Doors for Brands and Businesses
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