Something’s going on at Google — and if you’re paying attention, you’ve probably noticed it too. Over the past few weeks, many SEOs and digital marketers have reported unexpected shifts in rankings, especially on long-tail search queries. These aren’t your typical Panda or Penguin updates. They feel… different. Results seem to be getting better — […]
SEO
Responsive Design or Die: Why Your Website Must Go Mobile-First
By now, you’ve likely heard the buzz about responsive design — the ability for a website to adapt its layout based on the device viewing it. But in May 2013, this isn’t just a design trend. It’s a business necessity. With Google subtly shifting its algorithm toward mobile performance and smartphone adoption skyrocketing, “mobile-first” is […]
Writing Smart – How To Write For The Robots In A Post-Panda And Penguin World
Back in the day when everyone was keyword stuffing we talked about writing for Google, and how many people would opt to do that over writing for their actual traffic. Thanks to the big changes brought about by Google Panda and Penguin. However, this is something that rarely happens any more, the general consensus being that […]
SEO and Social Guide for Travel Niche
The travel niche is a fast-growing one where the web is concerned, presenting a slew of opportunities to talented writers given the wide range of people interested in learning more about the places they plan to visit. Like any unique niche, being a travel blogger requires that you stay up on the latest in SEO, […]
3 Tips to Effectively Market Your Real Estate Website
The key to marketing a real estate website is in knowing what your prospects are searching for, what sites they frequent, and how they use the web to communicate and gather information. Consider the following 3 tips to effectively market your real estate website: Proper Domain Selection The first step is choosing a domain name […]
How Exact Match Domains Have Weathered the Penguin Storm
Exact match domains have always had the added advantage of direct-type in traffic, giving them certain immunity to algorithm updates. Once an EMD is linked to a website, the webmaster’s behavior has more to do with rankings. Penguin sought out sites with too many exact match anchor text links, but the outcome had more to […]
How to Avoid the Google Sandbox in a New Blog
If you run a web site, which you want to be visible on the search engines, you should know about the Google sandbox and how to avoid it. The search engine giant, Google, implements measures to keep violators at bay. What happens if you committed errors using Google’s applications and services? Well, if you incurred […]
Understand the Basics of SEO: Why Geo and Subject Domain Names Rock!
Search Engines are in the business of helping a user find the content they are looking for! If you keep this in mind you’ll start off with a great relationship with the Search Engines and the Visitors to your site. Websites have three main areas you’ll want to really pay attention to: Structure Content References […]
Google+ Pages Open the Doors for Brands and Businesses
This past June, immediately after Google launched it’s highly anticipated Google+ social network, internet savvy businesses like Ford, Dell and Mashable.com rushed to create pages for their brands. Only to have them removed a few days later. Google’s announcement soon followed: “In the meantime, we ask you not to create a business profile using regular […]
Google Webmaster Tools Offers Custom Search Engine Creation
Webmaster tools. The focus of the update is to provide marketers with the option to run their own trials of custom search engines. The custom search engines created by Google’s Webmaster Tools can be used on business domains and their subdomains making search queries for any content on the business’s site easier to locate. Users […]