Mobile marketing changed its definition in the early 2000’s when the original meaning, which was marketing on the go, changed into mobile search marketing, which are in essence, marketing techniques carried out over a mobile device. SMS marketing is an advertising technique that involves the collection of mobile phone numbers to add to a messaging […]
Location
Yext: Pay Per Action Advertising
Combining Internet advertising and local businesses is what Yext is all about. The company, founded in 2006 and operating out of New York City, offers local advertising technology to local businesses in the form of Pay-Per-Action phone calls, Yext Rep, and Yext Tags – a way to highlight listing on local sites. With a seed […]
Loopt: A Social Location Tool
Let’s say you step out of class or a business meeting or a long day at work, and you wonder; where are my friends right now and what are they up to? What fun activity am I missing? Loopt, a mobile application, helps you see a clear picture of your social circle, without making a […]
Social Brand Visibility: Gowalla, Mobile Web
Founded in 2007, and launched in 2009, this Austin Texas Company is the brain child of Josh Williams and Scott Raymond. It is a competitor to Foursquare and had a similar launch. Foursquare took off immediately and now Gowalla is catching up with them.