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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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Google+ is Open to ALL and Google+ Leading Mobile Development

September 20, 2011 by Basil Puglisi Leave a Comment

Today Google plus went live and open to everyone. With 20 million people engaging in the first three months in its trail stage, the Google+ platform now hopes to capture the masses. While some writers like Robert over at BundlePost are betting against Google+ and predicating it to be the threat to Google, I am […]

Filed Under: Branding & Marketing, Business Networking, Digital Factics Blog, Mobile, Social Media Topics Tagged With: google, googleplus, mobile, Mobile & Technology, Social Brand, Social Media, social network, video, Video Visibility, Visibility

Google AdWords: Call Metrics & Click to Call

August 4, 2011 by Basil Puglisi Leave a Comment

Since Dec. 2010, Google has allowed placement of phone numbers in AdWords text body.  Their rational was that most people seeing the ad know they are one click away from the advertiser’s site, where they can find all the information without bothering anyone. They thought people would be unlikely to call instead of clicking the […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, General, SEO Search Engine Optimization Tagged With: advertising, adwords, brand, business, Call to Click, google, internet marketing, Marketing, ppc

Google Plus (G+): Business Review

August 1, 2011 by Basil Puglisi Leave a Comment

After months of rumors, speculations, analysis and fear, Google finally unveiled its social media platform  Google +, now what has that meant for business? They’ve decided to roll it out slowly, by invitation only, and the response was overwhelming. So much so that they had to issue an apology for taking so long to register […]

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Media Topics Tagged With: advertising, brand, business, google, internet marketing, Marketing, Social Brand, Social Media, Visibility

Digital Brand Experience: Google shares it’s thoughts on Brand

July 29, 2011 by Basil Puglisi Leave a Comment

Digital Brand Marketing is about taking traditional concepts and rethinking how those practices can be streamlined and transformed into digital practices. I have repeatedly published on how so many businesses have taken the extreme approach to digital and social marketing. This has resulted in lost opportunities and negative impact on their brand.   If you do […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: advertising, google, internet marketing, Marketing, SEO, Social Media, Visibility

Is Google Plus (G+) the key in the transition to Web 3.0

July 27, 2011 by Basil Puglisi Leave a Comment

A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0! […]

Filed Under: Branding & Marketing, Business Networking, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, General, Mobile & Technology, PR & Writing, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: advertising, brand, business, cloud, cloud computing, g+, google, google cloud, google plus, internet marketing, local, Marketing, PR, small business, Social Brand, Social Media, video, Video Marketing, Visibility, Visibility Marketing, web 2.0, web 3.0

Google Plus: A short Intro to G+

July 27, 2011 by Basil Puglisi Leave a Comment

Vic Gundotra of Google explained that, connection is a “basic human need”. The current online choices in social media did not have enough diversity inside each individual social tool. Who should be worried about Google+: GoToMeeting Flikr Skype Facebook Microsoft EVERYONE! Bradley Horowitz, VP Products helped build Google+ explained in an interview for Twit: Google+ […]

Filed Under: Business Networking, Conferences & Education, Digital Factics Blog, General, Social Media Topics Tagged With: brand, business, cloud computing, g+, google, google plus, Mobile & Technology, PR, Social Brand, Social Media, video, Video Marketing, Video Visibility, Visibility, Visibility Marketing

Google Throws Down the Gauntlet at Facebook in Social Network Struggle

June 29, 2011 by Basil Puglisi Leave a Comment

Google’s last two shots at storming the social networks, Google Buzz and Google Wave, met an early, and not entirely unexpected, demise. However, +1 may contain a few vital elements that make it far less likely to go unnoticed. Custom Filtering Being able to filter your contacts into groups and determine who can and cannot […]

Filed Under: Branding & Marketing, Digital Factics Blog, General, SEO Search Engine Optimization, Social Media Topics Tagged With: facebook, google, SEO, Social Media, Visibility

Google +1 Goes Live with Adwords

June 29, 2011 by Basil Puglisi Leave a Comment

Google Experimental Labs has been testing its +1 feature, similar to a Facebook “Like” for a few months now. For those participating in the experiment, a +1 box at the end of each website’s title on a search engine query display allowed them to give their digital stamp of approval to sites they enjoy. So […]

Filed Under: Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Media Topics Tagged With: +1, advertising, brand, business, google, internet marketing, Marketing, plus one, Social Media, Visibility, Visibility Marketing

The PR State of Facebook

May 17, 2011 by Basil Puglisi Leave a Comment

In a few days in Silicon Valley there were some rather unusual ideas, stories, and news articles, pitched that insinuated that Google was invading their users’ privacy. PR agency Burson-Marsteller, even offered to assist a highly influential blogger write an Anti-Google op-ed, promising him it would be posted in places like The Huffington Post or […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Social Media Topics, Traditional Marketing Tagged With: advertising, blog, blogger, brand, facebook, google, PR, Press Releases, Social Brand, Social Media, Visibility

Google: Social, Cloud and more

May 16, 2011 by Basil Puglisi Leave a Comment

It seems these days the biggest players in the computer world are raging wars against each other. And this war has the potential of changing the computing world as we know it. Google wants a share in social media platform and working very hard to create a model that will work. They’ve tried it unsuccessfully […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology Tagged With: advertising, brand, cloud computing, google, google tablet, Marketing, Social Brand, Visibility

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