How has social engagement helped to create marketing opportunities for building brand awareness? One reason that seems likely is that when social networking first came into our digital lives, many had no idea how to take it, how to monitor it effectively, and how to aggregate its contents to be the most effective use for each account owner.
Tweetdeck, TheTweetedTimes, and Summify are great ways to keep in tune with trends and news on your social network sites and can supply you with a smaller method of mining your own social engagement statistics.
Think Social Media is a Fad?
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Think Again!
The internet has grown by 14% since 2009. There are 1.9 billion internet users worldwide. As of December 2010, there were 255 million websites. There are 152 million blogs around the net.
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Timing Matters
Facebook Statistics
- Facebook has over 800 million active users
- More than half of them log on daily
- The average Facebook user is connected to at least 80 groups, pages, or events
- Facebook users install apps over 20 million times each day
- Over 350 million Facebook users access the site through a mobile device
- Facebook beats Google Weekly news in traffic in the US
- Facebook users post 60 million status updates daily
Studies by KissMetrics have shown that the best time to share content on Facebook is at noon and then again at just a bit after seven pm. The best day to share is on Saturday.
Some Facebook users increase their following by utilizing aggregators such as YouLikeHits, Get FaceBook Friends, or sites like Get Fans Fast for Facebook Fan pages.
Twitter Statistics
- Twitter is the most popular among working adults
- There are one billion tweets per week
- That is a 280% increase over tweets in 2010, so far…
- There are currently over 460 thousand new accounts created every day
- Mobile Twitter users have increased 182% since 2010
- Twitter marketing jumped from 3% of businesses in 2008 to 49% in 2009
Statistics show that the best times to tweet are between 9 to 11 am ET and 1 to 3pm Eastern Standard Time. Even tools like Timely can help users to figure out the best times to post for their particular crowd and then schedule them for tweeting.
The optimal time of day to get retweeted is between 3 pm and 6 pm, while the best day for it is on Friday.
Twitter users often utilize sites like FollowMania, Twiends, and TwitterShuffle to gather more followers for expansive networking.
LinkedIn Statistics
- LinkedIn has over 120 million users, in over 200 countries, and more than 2 new members signing up every second. This equals one million users every 12 days.
- Almost 2 billion people searches were conducted on LinkedIn in 2010
- More than 2 million companies have LinkedIn Company Pages
The best time to publish content on LinkedIn can always vary from network to network. Since many networks may be exclusive to their own locale or country, general optimal time to post during US times can be early morning, around 7 am Eastern Standard Time for those who are coming into work and checking status updates. Again in the early evening starting between 5 pm and 6 pm catches many users at the end of their workday.
The best days to post on the business networking site are Tuesday, Wednesday, and Thursday. Do not post on Mondays when at all possible. Friday is considered an ineffective posting day as well. While some laud the benefits of weekend post, you can expect many users will only read or research so deep during their own personal downtime. Post light reads or quick updates on weekend days.
There are many groups on LinkedIn that offer increasing connections and open networking for businesses looking to expand their local networks into global entities.
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YouTube Statistics
- YouTube has more content uploaded in the average 60 days than three of the major television networks have created in 60 years
- YouTube may have the broadest demographics of the big four social networks with users averaging between the ages of 18 and 54 years old
- YouTube is the second largest search engine in the world
- YouTube receives over 100 million views per day
- 84% of internet users view videos online
Sites like TubeIncreaser and Gain YT Views that can help YouTube channels increase their viewers and subscribers. While sites like these have legitimate benefits utilizing them overly can have negative effects. The fact is, many YouTube viewers will not even expend the time to check out a video if it has little or no views, so increasing views on your videos can actually increase the views on your video. Make sense?
However, nothing goes further when creating videos for your business than to go by helpful guidelines during the creation process. Keeping top tips in mind is the best guarantee that your content is relevant, high-quality, and a source of leveraging brand awareness for your business.
Sources:
Killer stats here! This post is very informative and lists a couple of social media assist programs I haven’t tried. Good info!
Golden nuggets of info. I usually only make PDFs out of posts I want to save but this deserves a ‘Print’.
I can envision one Infographic that lists all the days and times that are best to use each social media venue. How would someone who uses Illustrator or Photoshop better than I do like to create one?
I’m not sure you can get everything out of this in one read. Evernote, here you come.
Thanks for a great article. I can’t wait to share some of these stats with clients.
Craig
Stay tuned, this is just the surface of what I found recently, I have 42 pages of data with lots of juicy details that I be pulling from in the near future…