So as we hit Christmas Eve, I like to take a minute and share a few Social Media etiquettes for the general year, but ring even more true for the Holidays.
1) Don’t sell anything!
At this point if you haven’t capitalized on your call to action you lost that chance by now. After all social media is about trust, consistency and professionalism, not selling.
2) Engage in genuine content.
Find ways to thank people, share info for free that has value to it, even if you hold back a little at least your getting in the spirit of giving and those on the other side might do them in return come the new year…hint, hint…
3) Be at peace with the (social) world.
This is a time for peace and relaxation, there is enough stress without you adding to it, expect the site visit to be short. Put away the sword, find things positive about what you agree with, reinforce similarities even with competitors… being the fair and honest (you) will mean everything to people when it comes time to spend money.
4) Stay engaged.
While now is not the time for long drawn out affairs, stay true to what others expect, if you check in everyday, hour, whatever, stick to this, consistency is almost as important as content.
5) Have fun.
This is what makes you different, just like someone smiling over the phone, you can tell when the person engaging you in social media is doing it because they are having fun, or because they are forcing it.
Happy Holidays!!!
Please be safe & responsible!
Leave a Reply