What’s Really Going On Earlier this year, digital marketers notice something’s off. Rankings shift. Traffic dips. Visibility dances across devices. Google offers no official update to Penguin or Panda, but the tremors are undeniable. SEOs begin calling it a ‘core update’—and that term sticks. The truth is, this quiet shift says more than any formal […]
SEO Search Engine Optimization
Writing Smart – How To Write For The Robots In A Post-Panda And Penguin World
Back in the day when everyone was keyword stuffing we talked about writing for Google, and how many people would opt to do that over writing for their actual traffic. Thanks to the big changes brought about by Google Panda and Penguin. However, this is something that rarely happens any more, the general consensus being that […]
SEO and Social Guide for Travel Niche
The travel niche is a fast-growing one where the web is concerned, presenting a slew of opportunities to talented writers given the wide range of people interested in learning more about the places they plan to visit. Like any unique niche, being a travel blogger requires that you stay up on the latest in SEO, […]
Google AdWords, Part 2 [Internship]
As you read in the Google Adwords part one, pay per click (PPC) is one of the options Google offers as an advertising feature. However, PPC is not the only feature. Cost Per Impression (CPI) is another online advertising tool that Google offers. CPI usually is in the form of a banner ad on a […]
Why use Google AdWords? – Part 1- [Internship]
Ever search something on Google and wonder what makes the first search result better than the next? With a little help from AdWords it can help you achieve a higher rank in the search results. AdWords bid on keywords that will help trigger their sponsored ads. How much they bid is one of the things […]
How Exact Match Domains Have Weathered the Penguin Storm
Exact match domains have always had the added advantage of direct-type in traffic, giving them certain immunity to algorithm updates. Once an EMD is linked to a website, the webmaster’s behavior has more to do with rankings. Penguin sought out sites with too many exact match anchor text links, but the outcome had more to […]
How to Avoid the Google Sandbox in a New Blog
If you run a web site, which you want to be visible on the search engines, you should know about the Google sandbox and how to avoid it. The search engine giant, Google, implements measures to keep violators at bay. What happens if you committed errors using Google’s applications and services? Well, if you incurred […]
Surviving the Google Penguin Update
Google’s April 24th update – codenamed Penguin – seems to have had some seriously adverse impact on many sites. Google has said time and time again, that SEO can be very constructive and positive. They have pointed out that effective SEO can make a website more accessible and crawlable. Basic SEO includes techniques such as […]
Digital Marketing: Why Your Businesses Phone Number is Crucial to Success (Part 1)
“Name, Address and Phone Number, oh if you have a website or social media page you can add that two, but we don’t care” the Internet! Phone Numbers are Crucial to Success!!! They are more important than domains! It used to be you used a fancy 800 number to look impressive or to develop branding, […]
Understand the Basics of SEO: Why Geo and Subject Domain Names Rock!
Search Engines are in the business of helping a user find the content they are looking for! If you keep this in mind you’ll start off with a great relationship with the Search Engines and the Visitors to your site. Websites have three main areas you’ll want to really pay attention to: Structure Content References […]