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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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Mobile & Technology

Google Music Goes Live in the Cloud

November 26, 2011 by Basil Puglisi Leave a Comment

Google has dipped into musical endeavors with the launch of Google Music in mid-November. Originally, the service launched back in May in a beta version. Launched as a suite of music services, it is quite obvious that this is Google’s attempt to take on Amazon and iTunes in cloud and other music storage space. Introducing […]

Filed Under: Digital Factics Blog, General, Mobile, Mobile & Technology, Search Engines, Video Tagged With: google, google music, music, Visibility

Giving Thanks to Social Media

November 24, 2011 by Basil Puglisi Leave a Comment

In the spirit of the holiday I want to give thanks to social media and in honor of brevity I will keep this short. Social Media has given a voice to anyone with the courage to use it. Now those with disabilities or handicaps like the deaf have a tool in social media and technology […]

Filed Under: Digital Factics Blog, General, Mobile, Mobile & Technology, Social Brand Visibility, Social Media Topics, Video Tagged With: eli pariser, give thanks, humanity, social change, Social Media, thanksgiving, Visibility, voice, voices

SMX: What Makes Mobile Marketing Beneficial?

October 10, 2011 by Basil Puglisi Leave a Comment

Mobile marketing changed its definition in the early 2000’s when the original meaning, which was marketing on the go, changed into mobile search marketing, which are in essence, marketing techniques carried out over a mobile device. SMS marketing is an advertising technique that involves the collection of mobile phone numbers to add to a messaging […]

Filed Under: Digital Factics Blog, Mobile, Mobile & Technology Tagged With: advertising, Marketing, mobile, mobile ads, mobile advertising, Visibility, Visibility Marketing

New Hot Startups: Silicon Valley, New York and Virgina?

August 19, 2011 by Basil Puglisi Leave a Comment

Some of the new startups generating interest in the West Coast, New York and in Virginia? Which one of those will flourish and become the next new trend? Flotype – Founded in October 2010. Web technology that will enable anyone to easily build large scale web applications. GetAround – Sept. 2009. Peer to peer car […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: startups

Facebook buys Push Pop Press: Facebooks?

August 11, 2011 by Basil Puglisi Leave a Comment

Facebook has announced this week the purchase of Push Pop Press, a fact that raised eyebrows and posed questions about where is the company going next. Push Pop Press, started by two former Apple employees, Mike Matas and Kinon Tsubteris, aimed to change how the future books will be read. They presented their innovation at […]

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, General, Mobile & Technology, PR & Writing, Social Media Topics Tagged With: business, digital books, ebook, facebook, publishing

TripAdvisor: TripWow Provides Impressive Presentations for Many Uses

August 5, 2011 by Basil Puglisi Leave a Comment

When creating this product, TripAdvisor relied heavily on the in-house developers at TravelPod. Their main focus was to provide slideshows that displayed unparalleled production value. However, their most vital concern was that the tool provided the greatest functional ease possible with current technologies. It seems as if they have succeeded. The presentations produced by this […]

Filed Under: Branding & Marketing, Digital Factics Blog, General, Mobile & Technology, Social Media Topics Tagged With: pictures, Slidshow, travel, Trip Advisor, video, Video Visibility, Visibility

Is Google Plus (G+) the key in the transition to Web 3.0

July 27, 2011 by Basil Puglisi Leave a Comment

A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0! […]

Filed Under: Branding & Marketing, Business Networking, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, General, Mobile & Technology, PR & Writing, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: advertising, brand, business, cloud, cloud computing, g+, google, google cloud, google plus, internet marketing, local, Marketing, PR, small business, Social Brand, Social Media, video, Video Marketing, Visibility, Visibility Marketing, web 2.0, web 3.0

Klout Influence in the Music Industry with Spotify

July 21, 2011 by Basil Puglisi Leave a Comment

Spotify, an award winning online music service that stormed Europe is now available to users in the United States. Partnering with Klout, a form of social media influence measurement, Spotify has offered limited invitations to their new US services. Although the Spotify invites are rare, they are being extended to Klout users who have shown […]

Filed Under: Digital Factics Blog, General, Mobile & Technology, Social Media Topics Tagged With: advertising, klout, Marketing, music, spotify

Lujure: A Fundamental Shift in Facebook Marketing for Small Business

July 15, 2011 by Basil Puglisi Leave a Comment

Lujure’s Assembly Line represents the most profound shift in advertising and marketing that one hopes to continue to see in social media. The power of Facebook cannot be ignored; it represents a marketing tool that has changed the way that we do business and is the pinnacle representation of web 2.0. It is with great […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: advertising, brand, facebook, internet marketing, Marketing, pages, Social Brand, Social Media, Visibility, Visibility Marketing

Crowdsourcing

June 13, 2011 by Basil Puglisi Leave a Comment

Outsourcing is already an old word, and we all know what it means – sending jobs to countries where the labor is cheaper than in the US. The new worldwide pool of cheap labor, they say, is called Crowdsourcing.It means taking a task, especially in software design, and putting it out there to the world […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: advertising, crowdsourcing, internet marketing, Marketing, Social Brand, Visibility, Visibility Marketing, word of mouth, world of mouth

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