President Obama recently signed into law the Jumpstart Our Business Start-ups or JOBS Act. Noted as a game-changing bill, the JOBS Act is a bipartisan bill that aims to make it easier for start-up businesses to expand and hire more employees to help aid further the so far, very sluggish, US economic recovery. This new […]
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The Nonprofit Technology Network – Get Your Org in Check with Tech
At The Nonprofit Technology Network, developers aspire to create a world where nonprofit organizations can utilize available technologies with skill and confidence. NTEN is a membership organization with members who have a common goal – to help nonprofits utilize all elements of technology most effectively. Members of NTEN’s community share the belief that technology allows […]
Is Your Business Website Ready for Mobile?
Is your small business website ready for mobile? I am referring to the smartphones people have been overwhelmingly converting to. According to a recent Google Study using research firm Ipsos they quantified what devices costumers across five key global markets are currently using. Not surprisingly, the numbers show that smartphone ownership is on the rise. What caught some analysts off guard […]
CEOs and Social Media Influence in the Workplace
Although there is already a growing list of reasons why it is beneficial for every member of a company’s team to participate in social networking, there may be another new reason that should encourage further consideration. BRANDfog Study A recent study conducted by BRANDfog shared some rather concerning statistics about CEO participation in company leadership […]
What is in Our Mobile Future?
In 2011, the number of Smartphone’s sold exceeded the number of personal computers. At its current projection, the number of mobile devices will significantly outnumber the PC’s in just a few years. The Past and Future of Mobile Updated Video as previous was removed, EQUALMAN hits home the Mobile As mobile use increases in the […]
Google Started Changing the Way Search Results are Shown
Every time Google changes the algorithms of its search engine, it sends shivers down the spines of many who rely on that calculation to get a better placement on the search engine’s result page (SERP). That is why Google is very careful and secretive when a change like that is coming. But Amit Singhal, the […]
Improved Facebook Advertising Campaign Performance
Social media marketing, research has shown, is the fastest growing platform for advertisers. With promises of increased customer engagement and low marketing costs, advertisers flocked to this platform in droves. 76% of companies in the US use social media. Over three quarters of marketing officers believe they will increase their ROI this year through social […]
Can Social Media Change Education Paradigms?
Sir Ken Robinson; author, speaker and international advisor on education in the arts to government, non-profits, education and arts bodies. He was Director of The Arts in Schools Project (1985–89), Professor of Arts Education at the University of Warwick (1989–2001) and was knighted in 2003 for services to education. You can view the RSA animate video “Changing paradigms in […]
Why Blogs Matter More than Ever for SEO
I recently showed a college student a blog post I was working on, and he asked me what percentage of the content I dedicated to keyword phrases. He had taken a course in SEO, and he understood keyword density. So do I. But even as an SEO copywriter, it’s not really something that I take […]
Customer Engagement for Small Business
Telling business owners that they need to have some plans for customer engagement is easy. However, once they have absorbed that tidbit of helpful information, many may be lost as to what customer engagement can actually entail. Most likely, there is nothing that you in particular are selling, that can’t be found somewhere else. So […]