The BlogWorld Social Media Conference and Expo returns to New York again this year from June 5th through 7th as a must-attend social media networking and educational event. They are expecting thousands of attendees from over 50 countries with more than 200 speakers for the event. With a great trade-show planned this may be the […]
General
How to Write Great Web Content if You’re Not a Writer
We’ve all heard it before: Content is King. And your website needs it. Your site’s content is what tells your customers who you are, what you’re offering and why your business is better than the rest. It tells them where to go, who to call and what the next step is. It drives traffic to your site from Google. Your business cannot afford poorly-written content, but unfortunately, not everyone can afford a professional copywriter to convey their message for them.
Turning Downloads into Leads
Do you have an eBook, whitepaper, or newsletter available as a download online? If so, you may want to consider that many business owners have been able to turn those downloads into direct leads and even clients. Downloads can be a great source of lead generation for several reasons. At any given moment, tons of […]
Optimizing Content Creation for Conversions
Content can mean everything to a small business that is based online. While having a high search ranking may bring in more traffic, it doesn’t always equal more sales. However, marketers who make a focused effort on creating only the highest quality content can not only improve their positions on search engine rankings, but also […]
Using Social Media for Brand Awareness
Cost-effective and powerful, social media is changing the way companies network. That’s because many businesses today are finding that connections made on sites like Facebook, Twitter and blogs are allowing them to better communicate with customers, more effectively draw in new leads and, over all else according to a July 2010 survey, increase customer awareness […]
What Can Business Owners Expect from Email Marketing?
If used effectively, Email marketing is never spam. It can be invaluable for small business owners by helping them attract new customers and generate sales quicker. It is also more affordable than other forms of direct marketing campaigns. The success of a business’s email marketing campaign lies in a handful of factors. Among them, what […]
Wrapp Your Friends: Social Gift Giving & Promotions
With so many new interactive activities taking place on Facebook, it seems that one more company has caught onto the social media frenzy and is taking advantage of new ways to interact with your social network. A Swedish Social Gifting service, Wrapp just debuted in the U.S. that will allow
Boosting Revenue with Social Media
For many marketing companies, management of corporate or small business level social media has become a full-time endeavor. For this reason it can be vital to learn what impact your efforts are actually having on your brand awareness. Gaining this knowledge will help you to understand what it may take to boost your business’s bottom […]
Measuring Social Influence – Klout, PeerIndex, SocialIQ and Kred
Nowadays, when a business wants to gauge how the general public feels about their brands, products or services, they are using tools for measuring their social influence on the web. In many cases, some even use them to take a measurement of their competitors. Staying on top of important industry trends, changes in algorithms, and […]
Display Ads and Tumblr [News]
Technically, display advertising, or banner ads, are graphical advertisements on the web that pop up next to, above, blended into or under content on emails, web sites, or even IM applications. This video is very short but provides a great overall understanding of what display ads are and how they work. [youtube=http://www.youtube.com/watch?v=oUT5H723Ii4] What Benefits Will […]