Statistic shows that the first page on Google search results brings about 40% click through rate. The sponsored links bring about 50% of the remaining clicks. It is said that most people will change their keyword search rather than go to the second page of the search results. So, it is very important to try […]
Conferences & Education
Small Business Solutions: vSplash
VSplash.com offers web design for small businesses so they can have an efficient website and a noticeable online presence to be able to reach their potential customers. These are the issues vSplash helps small businesses tackle: The look of the website – The website should be unique and contain 4-12 pages. It shouldn’t look […]
Innovative ways Professional PR People are Using Social Media
Social Media has become part of every serious advertising campaign, and most PR people have been using it on a daily basis; following and engaging in conversations on different media platforms, checking what the competition is doing and sharing news and information about their products. Besides the usual advice of how to engage your followers […]
Did Google Panda Change the Playing Field?
From time to time, when Google identifies a ‘gaming’ of their search engine results, its engineers open up the algorithms and tweak them, sending shudders in the world of e commerce and Internet advertising. Speculations run rampart until Google launches it to the world. One such tweak happened lately; in February 2011, Google launched such […]
Google Tags Calls it Quits
It seems as if April 29th will be the last day of existence for Google Tags. If you have ever used Google Maps or Places, you have likely seen the red tags that represent an ad campaign launched by Google in a testing phase about a year ago. This marketing attempt was created to allow […]
Can Virtual Salespeople Increase the Bottom Line?
With the rise of digital media communications such as video advertising and remote access viewing, another element that has been showing promise for small and large businesses alike is the use of speaking avatars, or virtual spokes models. SitePal is one of the websites taking advantage of the benefits of speaking avatars for business and […]
Loopt: A Social Location Tool
Let’s say you step out of class or a business meeting or a long day at work, and you wonder; where are my friends right now and what are they up to? What fun activity am I missing? Loopt, a mobile application, helps you see a clear picture of your social circle, without making a […]
YouTube founders Gets Delicious
The top and leading social bookmarking service, Delicious, has been sold by Yahoo to co-founders of YouTube, Steve Chen and Chad Hurley. Begun in 2003, Yahoo acquired the service in 2005. Delicious claims a worldwide community of loyal users. Delicious is also a part of AVOS, a relatively new internet company in San Mateo, California. […]
Meetup: Social Networking On & Off the Web
Meetup is a social gathering site that helps to organize groups for local events, interest, and shared educational opportunities. Meetup’s major goal is to encourage people to understand that they can change their world, indeed our whole world, by organizing into groups that can be powerful enough to make great differences. Who Uses Meetup? Ranked […]
Online Ad Spending Expected to Increase
The online advertising industry hit a new high in 2010 with ad revenue topping the 26 billion dollar mark. After a falling in 2009, performance based-spending on forms of search advertising and digital display ads began to lead the way. The Interactive Advertising Bureau reports that online ad revenue increased by around 15% to the […]