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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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Branding & Marketing

SMX East: Acquisio for SEM Display Management

October 4, 2011 by Basil Puglisi Leave a Comment

A productivity efficiency platform, Acquisio was specifically created for search engine marketing agencies. Agencies are able to establish, organize, automate, and optimize their PPC campaigns across all search engines with Acquisio’s management tools, including search display and social media. This helpful platform will help marketers save time on repetitive or superfluous tasks so that more […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog Tagged With: advertising, internet marketing, Marketing, SEM, SMX, Visibility

What Makes Mobile Search Marketing Beneficial?

September 23, 2011 by Basil Puglisi Leave a Comment

Mobile marketing changed its definition in the early 2000’s when the original meaning, which was marketing on the go, changed into mobile search marketing, which are in essence, marketing techniques carried out over a mobile device. SMS marketing is an advertising technique that involves the collection of mobile phone numbers to add to a messaging […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, Mobile Tagged With: advertising, local, Location, Marketing, mobile, Mobile & Technology, Visibility Marketing

Google+ is Open to ALL and Google+ Leading Mobile Development

September 20, 2011 by Basil Puglisi Leave a Comment

Today Google plus went live and open to everyone. With 20 million people engaging in the first three months in its trail stage, the Google+ platform now hopes to capture the masses. While some writers like Robert over at BundlePost are betting against Google+ and predicating it to be the threat to Google, I am […]

Filed Under: Branding & Marketing, Business Networking, Digital Factics Blog, Mobile, Social Media Topics Tagged With: google, googleplus, mobile, Mobile & Technology, Social Brand, Social Media, social network, video, Video Visibility, Visibility

SMX East: Search Engine Expo, First Impressions

September 14, 2011 by Basil Puglisi Leave a Comment

DBMEi was granted Press Access to the SMX East taking place in NYC this week. While we will follow up with a summary of the event, we wanted to share some first impressions. If you have not been here yet, make time! With one day left on September 15, 2011 at the Jacob Javits Center we hope […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, SEO Search Engine Optimization Tagged With: conferences, Marketing, Search Engines, SEO, Social Media

New Hot Startups: Silicon Valley, New York and Virgina?

August 19, 2011 by Basil Puglisi Leave a Comment

Some of the new startups generating interest in the West Coast, New York and in Virginia? Which one of those will flourish and become the next new trend? Flotype – Founded in October 2010. Web technology that will enable anyone to easily build large scale web applications. GetAround – Sept. 2009. Peer to peer car […]

Filed Under: Branding & Marketing, Conferences & Education, Digital Factics Blog, Mobile & Technology, Social Media Topics Tagged With: startups

Klout vs PeerIndex vs Social IQ

August 15, 2011 by Basil Puglisi Leave a Comment

Although Klout is certainly a highly popular format for social influence measurement, it is not the only tool available for this type of social media standing calculation. Klout Review Currently, Klout is definitively the leader in this social media-indexing race. Although some people continue to question the validity of the topics that are dubbed as […]

Filed Under: Branding & Marketing, Business Networking, Conferences & Education, Digital Factics Blog, Social Media Topics Tagged With: analytics, influence, network, Social Brand, Social Media, social stats

New Trends: Online Retail Boutiques

August 8, 2011 by Basil Puglisi Leave a Comment

There have long been many sources of purchasing items online. Ebay, Amazon, and other big names have made online retail a much more common method of consumer purchasing. For the most part these services have done their duty by general consumers, but there are others who seek a more of a personal touch in their […]

Filed Under: Branding & Marketing, Digital Factics Blog, Social Media Topics Tagged With: business, clothing, ecommerce, internet marketing, retail, sales, website

TripAdvisor: TripWow Provides Impressive Presentations for Many Uses

August 5, 2011 by Basil Puglisi Leave a Comment

When creating this product, TripAdvisor relied heavily on the in-house developers at TravelPod. Their main focus was to provide slideshows that displayed unparalleled production value. However, their most vital concern was that the tool provided the greatest functional ease possible with current technologies. It seems as if they have succeeded. The presentations produced by this […]

Filed Under: Branding & Marketing, Digital Factics Blog, General, Mobile & Technology, Social Media Topics Tagged With: pictures, Slidshow, travel, Trip Advisor, video, Video Visibility, Visibility

Google AdWords: Call Metrics & Click to Call

August 4, 2011 by Basil Puglisi Leave a Comment

Since Dec. 2010, Google has allowed placement of phone numbers in AdWords text body.  Their rational was that most people seeing the ad know they are one click away from the advertiser’s site, where they can find all the information without bothering anyone. They thought people would be unlikely to call instead of clicking the […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, General, SEO Search Engine Optimization Tagged With: advertising, adwords, brand, business, Call to Click, google, internet marketing, Marketing, ppc

Digital Brand Experience: Google shares it’s thoughts on Brand

July 29, 2011 by Basil Puglisi Leave a Comment

Digital Brand Marketing is about taking traditional concepts and rethinking how those practices can be streamlined and transformed into digital practices. I have repeatedly published on how so many businesses have taken the extreme approach to digital and social marketing. This has resulted in lost opportunities and negative impact on their brand.   If you do […]

Filed Under: Branding & Marketing, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Media Topics, Traditional Marketing Tagged With: advertising, google, internet marketing, Marketing, SEO, Social Media, Visibility

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