Tips to Survive a Power Outage with Frozen Breastmilk Last week severe storms hit parts of the northeast and many moms on the North Shore of Long Island were scrambling to find safe storage for their stash of frozen breastmilk. This was one of my biggest worries during Superstorm Sandy in 2012 because I had […]
Healthy Mama Brand on LiveItUp at the Baby Expo
Your Content, Their Choice: Earning Visibility in a Curated Social Feed
The Shift to User-Prioritized Feeds In early July, Facebook rolls out its new “See First” feature, giving users control over which friends and Pages appear at the top of their News Feed. For brands, this is a wake-up call: content must now earn its spot. Users no longer rely solely on algorithms—now they’re curating feeds […]
From Lead Ads to Live Streams: Social Platforms Are Becoming Conversion Engines
Facebook Lead Ads: Frictionless Signups on Mobile Lead Ads allow users to sign up for things like newsletters, price quotes, or demos without ever leaving Facebook. The form is pre-filled with their profile data—name, email, location—so with just two taps, they’re converted from viewers to prospects. For businesses, this removes the biggest hurdle: form fatigue. […]