Apple Changes the Game with Content Blockers Apple releases iOS 9 in mid-September, and with it comes support for content blockers in Safari. This single update sparks one of the fastest paradigm shifts in digital marketing. Within hours, ad-blocking apps dominate the App Store charts. For publishers and marketers, the message is clear: users are […]
Nursing in Public and Private Places
Whatever you call it, a nursing room, mother’s room, lactation room, station, nook or pod, nursing moms are making waves in the fight to have their voices heard. As the largest and most lucrative target market, companies are starting to take notice of the demand for nursing spaces and are creating accommodations for moms. Although […]
To Show or Not to Show
I often go through a similar thought process before signing up to exhibit at expecting parents expos. At first, the deterrents rear their ugly head. In the sea of so many compelling exhibitors, is it even possible to stand out? Is the amount of preparation really worth it? Will anyone even listen long enough to […]
Childcare for the Breastfed Baby
As a working mom of three breastfed children, I am often asked how I managed to continue nursing even when my babies were in daycare. Many care providers are more familiar with formula-fed infants, but a teenaged babysitter who sits on date nights, in-home nannies, and even grandparents can often be unsure of how caring […]
Instagram Automation Arrives: What Marketers Gain When Ads Go Programmatic
Instagram Opens the Gates to Programmatic Advertising Instagram officially opens its advertising API to marketing partners in early August. This change allows advertisers—large and small—to run, scale, and optimize Instagram ads programmatically, just like they do on Facebook. Before this, advertising was limited and manual. Now, it’s automated, data-rich, and customizable. Brands no longer have […]
Dr Laura Allied Pediatrics Live It Up
Just another one of those days
Today was just another one of those days. The kind of day where I just want to be left alone. I don’t want to interact with anybody. I don’t want to see anybody. I don’t want to talk to anybody. I don’t want to be around anybody. I just want to be left alone. I […]
The Age of the Super Mom
It is the age of the “Super Mom.” Women are called on to play every role and are convinced we have to. In the pre WWII era women played the role of homemaker. We were expected to keep the home polished, cook for the family, serve our husbands and stay quiet. So much has changed. […]
Running on Empty – Post-Natal Depression
I’m sure I’m not the only one that has done this…. You jump in the car and as you’re going along the fuel light comes on. You mentally make a note to stop at the next garage and fill up. A few garages pass you by and you don’t stop. There are a few more […]
Save a Preemie, Become a Milk Donor!
Did you know that when a mother’s own milk is unavailable, donor human milk has been proven to improve the health and survival of fragile infants? Preterm infants are most in need of human milk, yet due to stress and other complications, their moms are the least likely to be able to provide their own […]