Twitter’s Blue Check Overhaul and Brand Identity Risks #AIgenerated

Twitter’s verification system has undergone major changes in April, with blue checkmarks now available through a paid subscription rather than a selective application process. This shift is reshaping how users perceive credibility on the platform.

For brands, the move creates both opportunities and risks. On one hand, smaller businesses can now display the verification badge without having to meet legacy criteria. On the other, the ease of access raises the risk of impersonation, where fake accounts could damage reputation or spread misinformation.

Marketers are responding by doubling down on official brand handles, cross-promoting them from other platforms, and actively monitoring for copycat accounts. Some are also using profile branding—such as custom header images and consistent bio text—to reinforce authenticity visually.