Brands are investing in private online communities as a way to connect with audiences outside the control of social media algorithms. In November, more companies launched or expanded groups on Discord, Slack, and private forums.
These spaces allow for deeper conversations, direct feedback, and exclusive offers. They also provide a sense of belonging that is harder to achieve through public feeds.
For marketers, building a successful community requires consistent moderation, valuable content, and clear incentives for members to participate. While the reach may be smaller than traditional social media, the relationships are often stronger and more loyal.
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