March 19 – 23
Hilton New York
1335 Ave Americas
New York, NY 10019
The SES Conference and Expo is a series of conferences and events in which a special focus is given to best practices, tips, and trends in many different areas.
- SEO
- PPC
- RTB
- Demand Gen
- Mobile
- Social
- Local
The SES events provide leadership instruction from some of the industry’s top experts. As usual, SES New York will have some highly recognized and respected professionals to educate attendees.
Just after morning coffee on Tuesday March 20th, Avinash Kaushik, Digital Marketing Evangelist for Google, will be a key speaker on the topic of balancing multiple media channels and leveraging the Clear Line of Sight model to help ensure business owners are optimizing across all important business drivers. Avinash is also the author of two bestselling books: Web Analytics 2.0, Web Analytics: An Hour A Day, of which 100% of the proceeds go to his favorite charities. Be sure to come to the keynote to learn which top four business drivers Avinash believes are most vital to your growth.
After Avinash’s set there will be five simultaneous sessions that attendees can choose from.
The Tools of the Trade for SEO
This session will help if you are a party responsible for a business’s SEO. Attendees will learn about up-to-date tools that will help you more efficiently accomplish your daily tasks such as:
- Diagnosing and Correcting Issues
- Indexing
- Competitive Analysis
- On-Site Optimization
- Site and Page Level Information
Paid Search Competitive Analysis
It is part of any essential business plan to understand the particular strengths and weaknesses of the competition. The knowledge can be invaluable when it comes to learning which links you should acquire, what to pay for ads, which content you should offer, and the customer base you would like to gain. With moderator Andrew Goodman, of the SES Advisory Board, who is President of Page Zero Media and fantastic speakers Stephanie Bailey 
the Client Manager for Adlucent and Matt Van Wagner, President of Find Me Faster, attendees are certain to take away vital information about new trends in tools and analysis as well as other information critical to understanding your toughest competitors.
Crossing the Digital Divide: The Leap from Search to Display
In many cases, display advertising can lack in the areas of placement, targeted pricing, and ROI of search. Three notable speakers will share fresh takes on media models for your business.
- Frost Prioleau, CEO, Simpl.fi
- Steven Golus, General Manager, Go-to-Market, DataXu
- Dax Hamman, Chief Revenue Officer, Chango
These speakers will present an intro to DSPs and ad exchanges, overviews of new display optimization strategies, and give plenty of advice for those already experienced search marketers who would like to take the leap into exchange-traded display.
Search Engine Marketing 101
This intro session will supply attendees with a comprehensive overview of all of the key concepts involved in search engine marketing. The speaker will be Bill Hunt from the SES Advisory Board and President of Back Azimuth Consulting. Attendees can expect to have vital SEM questions answered such as:
- How can my site be best optimized to attract organic traffic without excess costs?
- What are the major search engines that I should be concerned about?
- How can I achieve high ranking or placement with search engine ad opportunities?
The last session for this conference hour is soon to be determined.
DBMEi Subscriber Discount
The SES has an incredible agenda prepared so do not miss out on your chance to attend or the opportunity to get a great discount for doing so just for being a DBMEi subscriber. Head to the registration and pricing page for SES New York 2012 and be sure to enter the code DBM20 for a 20% discount on your price.
Author:
@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.
Sources:
A never ending supply of conferences to keep up to the minute on what is the latest in social media technology. And if anyone can do it, it is Basil Puglisi.